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EDIETS COM INC·4

Mar 5, 6:26 PM ET

ISGUR LEE S 4

4 · EDIETS COM INC · Filed Mar 5, 2013

Insider Transaction Report

Form 4
Period: 2013-02-28
EDIETS COM INCDIET
ISGUR LEE S
Director
Transactions
  • Disposition to Issuer

    Common Stock

    2013-02-28−180,933→ 0 total
  • Disposition to Issuer

    Common Stock

    2013-02-28−400→ 0 total(indirect: By Trust)
  • Disposition to Issuer

    Stock Options (right to buy)

    2013-02-28−2,500→ 0 total
    Exercise: $14.80Exp: 2014-07-19→ Common Stock (2,500 underlying)
  • Disposition to Issuer

    Stock Options (right to buy)

    2013-02-28−2,500→ 0 total
    Exercise: $21.60Exp: 2015-01-02→ Common Stock (2,500 underlying)
  • Disposition to Issuer

    Stock Options (right to buy)

    2013-02-28−22,121→ 0 total
    Exercise: $6.95Exp: 2020-01-04→ Common Stock (22,121 underlying)
  • Disposition to Issuer

    Warrants

    2013-02-28−24,243→ 0 total
    Exercise: $1.77From: 2011-02-07Exp: 2014-02-07→ Common Stock (24,243 underlying)
  • Disposition to Issuer

    Stock Options (right to buy)

    2013-02-28−50,000→ 0 total
    Exercise: $0.55Exp: 2022-02-16→ Common Stock (50,000 underlying)
  • Disposition to Issuer

    Stock Options (right to buy)

    2013-02-28−2,500→ 0 total
    Exercise: $14.05Exp: 2014-07-15→ Common Stock (2,500 underlying)
  • Disposition to Issuer

    Stock Options (right to buy)

    2013-02-28−5,000→ 0 total
    Exercise: $4.72Exp: 2019-06-24→ Common Stock (5,000 underlying)
  • Disposition to Issuer

    Stock Options (right to buy)

    2013-02-28−1,543→ 0 total
    Exercise: $4.92Exp: 2019-07-28→ Common Stock (1,543 underlying)
  • Disposition to Issuer

    Warrants

    2013-02-28−8,491→ 0 total
    Exercise: $6.00From: 2009-09-11Exp: 2019-09-11→ Common Stock (8,491 underlying)
  • Disposition to Issuer

    Stock Options (right to buy)

    2013-02-28−5,000→ 0 total
    Exercise: $7.65Exp: 2019-11-19→ Common Stock (5,000 underlying)
  • Disposition to Issuer

    Stock Options (right to buy)

    2013-02-28−11,878→ 0 total
    Exercise: $16.85Exp: 2014-01-02→ Common Stock (11,878 underlying)
  • Disposition to Issuer

    Warrants

    2013-02-28−9,000→ 0 total
    Exercise: $6.00From: 2009-07-15Exp: 2019-07-15→ Common Stock (9,000 underlying)
  • Disposition to Issuer

    Stock Options (right to buy)

    2013-02-28−5,000→ 0 total
    Exercise: $5.00Exp: 2020-08-23→ Common Stock (5,000 underlying)
  • Disposition to Issuer

    Stock Options (right to buy)

    2013-02-28−40,000→ 0 total
    Exercise: $2.85Exp: 2021-03-15→ Common Stock (40,000 underlying)
Footnotes (5)
  • [F1]These shares were exchanged at the effective time of the merger (the "Merger") for an aggregate of 229,188 shares of As Seen On TV, Inc. Common Stock at a conversion ratio of 1.2667 shares of As Seen On TV, Inc. Common Stock per share of eDiets Common Stock, with a market value of $0.48 per share on the effective date of the Merger.
  • [F2]These shares were exchanged at the effective time of the merger (the "Merger") for an aggregate of 507 shares of As Seen On TV, Inc. Common Stock at a conversion ratio of 1.2667 shares of As Seen On TV, Inc. Common Stock per share of eDiets Common Stock, with a market value of $0.48 per share on the effective date of the Merger.
  • [F3]These options are immediately exercisable.
  • [F4]Exercisable according to the following vesting schedule: 1,650 beginning on August 23, 2011; 1,650 beginning on August 23, 2012 and 1,700 beginning on August 23, 2013.
  • [F5]These derivative securities were assumed by As Seen On TV, Inc. at the effective time of the Merger. The number of shares issuable upon conversion and exercise price were converted based upon a conversion ratio of 1.2667.

Documents

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    rrd372789.xmlPrimary

    02/28/13 FINAL FORM 4'S