FORM 6-K

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Report of Foreign Issuer

Pursuant to Rule 13a - 16 or 15d - 16 of

the Securities Exchange Act of 1934

For the month of May 2010 ~~10 May 2010~~

12 May 2010

BRITISH SKY BROADCASTING GROUP PLC
(Name of Registrant)

Grant Way, Isleworth, Middlesex, TW7 5QD England
(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports
under cover of Form 20-F or Form 40-F

Form 20-F X Form 40-F

Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934

Yes No X

If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): Not Applicable

EXHIBIT INDEX

Exhibit

EXHIBIT NO. 1 Press release of British Sky Broadcasting Group plc announcing ~~Filing~~'Experian to& ~~voluntarily~~BSkyB ~~delist~~form ~~from~~database ~~NYSE~~ marketing business' released on 1012 May 2010

BritishExperian Skyand BroadcastingBSkyB announcesform filingdatabase tomarketing voluntarily delist from the NYSEbusiness

~~British~~ 12 Sky Broadcasting Group plc (LSE/NYSE: BSY) today announced its filing of a Form 25 with the U.S. Securities and Exchange Commission ("SEC") to voluntarily delist its American Depositary Shares ("ADS") from the New York Stock Exchange ("NYSE"). The last trading day of the ADS on the NYSE is expected to be 19 May, 2010~~. The delisting will be effective on 20 May, 2010.~~ Following the delisting, it is expected that the Company's ADS will trade on the U.S. over-the counter market and will be quoted on the OTCQX platform. Quotes will be available on www.otcqx.com. As announced on 30 April, 2010, following the effectiveness of the delisting from the NYSE, the Company intends to file a Form 15F with the SEC to terminate its registration and reporting obligations under the U.S. Securities Exchange Act of 1934. The Company intends to file the Form 15F on or about 21 May, 2010. By operation of law, the deregistration will be effective 90 days after the filing, unless the Form 15F is earlier withdrawn by the Company or is denied by the SEC. The Company reserves the right to delay the filing of Form 15F or to withdraw it for any reason prior to its effectiveness.

~~The~~ - ~~Company~~Experian, ~~will~~the ~~continue~~global toinformation ~~publish~~services ~~its~~company, ~~annual~~announces ~~reports~~that ~~and~~it ~~other~~has ~~financial~~reached ~~communications,~~agreement ~~which~~to ~~will~~divest bepart ~~available~~of its UK database marketing activities to ~~U.S.~~a ~~ADR~~newly ~~holders~~formed ~~and~~business ~~other~~venture ~~investors~~with ~~through~~British ~~the~~Sky ~~Company's~~Broadcasting ~~website~~ (~~www.sky.com/corporate~~Sky). The transaction is expected to complete on 30 June 2010.

~~Analysts~~ The &new ~~Investors: Francesca~~company, ~~Pierce~~in ~~: 020~~which ~~7705~~Sky ~~3337 Alison~~will ~~Dolan~~hold ~~: 020~~a ~~7705~~majority ~~3623~~stake, will provide consumer and media insight services and customer management capabilities to a number of large hosted database clients, including Sky. The company will operate under a new brand, which will be announced in due course.

Over the past few years, Experian has been repositioning its global Marketing Services business to focus increasingly on digital marketing capabilities. By injecting part of its UK hosted database solutions into this new entity, Experian will further tighten the strategic focus of its Marketing Services portfolio on core data and analytics. ~~SIGNATURES~~

~~Pursuant to~~ Gross ~~the requirements of~~assets ~~the Securities Exchange Act~~for ~~of 1934, the~~Experian's ~~registrant has~~UK ~~duly caused this report~~ database marketing business subject to ~~be signed on~~this ~~its behalf~~transaction byat ~~the~~31 ~~undersigned,~~March ~~thereunto~~2009 ~~duly~~were ~~authorized~~£8.6m.

~~BRITISH SKY BROADCASTING GROUP PLC~~ Contact:

~~Date: 10 May~~ 2010 By: Experian /s/ Dave Gormley Dave Gormley Company Secretary

Nadia Ridout-Jamieson Director of Investor Relations +44 (0)20 3042 4215

James Russell PR Director

Finsbury

Rollo Head +44 (0)20 7251 3801

Don Hunter

Experian announcements are available on

www.experianplc.com

Sky

Francesca Pierce, Head of Investor Relations +44 (0)20 7705 3337

Stephen Gaynor, Head of Communications, Commercial +44 (0)20 7705 3446

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

BRITISH SKY BROADCASTING GROUP PLC

Date: 12 May, 2010                                                                                                        By: /s/ Dave Gormley
                                                          Dave Gormley
                                                    Company Secretary

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