SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

For the month of March, 2014

Coca-Cola HBC AG

(Translation of Registrant’s Name Into English)

Coca-Cola HBC AG

Turmstrasse 26

CH-6300 Zug

Switzerland

+41 41 726 0110

(Address of Principal Executive Offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F x Form 40-F o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): o

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes o No x

Table of Contents

This Form 6-K consists of Director/PDMR Shareholding on March 11 2014.

Notification ofTransactions of Directors/Persons Discharging

Managerial Responsibility and Connected Persons

1.	Name of the issuer COCA-COLA HBC AG	2.	State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2R; (ii) a disclosure made in accordance with LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act 2006 THIS NOTIFICATION RELATES TO A TRANSACTION NOTIFIED IN ACCORDANCE WITH DTR 3.1.2 R
3.	Name of person discharging managerial responsibilities/director CHRISTOS IOANNOU	4.	State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person N/A
5.	Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest THE NOTIFICATION IS IN RESPECT OF THE PERSON NAMED IN (3) ABOVE	6.	Description of shares (including class), debentures or derivatives or financial instruments relating to shares ORDINARY SHARES OF CHF 6.70 EACH
7.	Name of registered shareholders(s) and, if more than one, the number of shares held by each of them CHRISTOS IOANNOU	8	State the nature of the transaction SALE OF ORDINARY SHARES
9.	Number of shares, debentures or financial instruments relating to shares acquired N/A	10.	Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage) N/A
11.	Number of shares, debentures or financial instruments relating to shares disposed 47,500 ORDINARY SHARES (MR. CHRISTOS IOANNOU HELD 45,000 ORDINARY SHARES ON HIS OWN AND 2,500 ORDINARY SHARES IN A JOINT ACCOUNT WITH HIS BROTHER AND SISTERS)	12.	Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage) APPROX. 0.013%
13.	Price per share or value of transaction 47,500 ORDINARY SHARES AT A PRICE PER SHARE OF £15,107	14.	Date and place of transaction 6 MARCH 2014 - LONDON STOCK EXCHANGE

15.

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

NO. OF SHARES: 400,000 (HELD IN AN OWN ACCOUNT)

PERCENTAGE: APPROX. 0.11%

16.

Date issuer informed of transaction

10 MARCH 2014

23.

Any additional information

N/A

24.

Name of contact and telephone number for queries

JAN GUSTAVSSON

GENERAL COUNSEL & COMPANY SECRETARY

TEL: +41 41 726 01 37

Name of authorised officer of issuer responsible for making notification

JAN GUSTAVSSON, GENERAL COUNSEL & COMPANY SECRETARY

Date of notification 11 MARCH 2014

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: March 11, 2014	Coca-Cola HBC AG


	By:	/s/ Michalis Imellos
	Name:	Michalis Imellos
	Title:	Chief Financial Officer


	By:	/s/ Jan Gustavsson
	Name:	Jan Gustavsson
	Title:	General Counsel, Company Secretary and Director of Strategic Development

Coca-Cola HBC AG 6-K