LAMAR ADVERTISING CO/NEW·4

Mar 12, 4:01 PM ET

Johnson Jay LeCoryelle 4

4 · LAMAR ADVERTISING CO/NEW · Filed Mar 12, 2026

Research Summary

AI-generated summary of this filing

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Lamar (LAMR) CFO Jay LeCoryelle Receives LTIP Award

What Happened

  • Jay LeCoryelle, CFO, Treasurer and Executive VP of Lamar Advertising Co. (LAMR), was granted 33,600 LTIP Units of Lamar Advertising Limited Partnership on 2026-03-10. The units were reported as a derivative award at $0.00 per unit (code A) — i.e., an equity award rather than a cash purchase. The LTIP Units convert into an equivalent number of common partnership units upon vesting and certain events; they are performance‑based and subject to forfeiture if goals aren’t met.

Key Details

  • Transaction date: 2026-03-10; Filing date (Form 4): 2026-03-12 (timely filing).
  • Award: 33,600 LTIP Units at $0.00 (derivative award, code A).
  • Vesting/conditions: Units vest only upon certification of Lamar’s 2026 financial results (expected Feb 2027), contingent on continued employment and Compensation Committee approval; the disclosed amount is the maximum (120% of target performance). (See footnotes F1, F2.)
  • Conversion/redemption: LTIP Units convert to common partnership units, which are redeemable one-for-one for cash or Class A common stock at Lamar’s election. (See F1–F3.)
  • Shares owned after transaction: Not specified in the provided filing excerpt.
  • Reporting person notes: The filer is also identified as a member/manager of Blair Road, L.L.C., Brawley Capital Partners, L.L.C., and Westview Capital Partners, LLC. (F4–F6.)

Context

  • This was a performance-based equity grant (not an open‑market purchase or sale). The economic value is contingent on future performance and vesting certification, so it does not represent an immediate cash outlay or liquidation. Such awards are common as long-term incentive compensation and should be interpreted as part of executive pay rather than a direct market sentiment signal.

Insider Transaction Report

Form 4
Period: 2026-03-10
Johnson Jay LeCoryelle
CFO, Treasurer, EVP
Transactions
  • Award

    LTIP Units

    [F1][F2]
    2026-03-10+33,60033,600 total
    Class A Common Stock (33,600 underlying)
Holdings
  • LTIP Units

    [F3][F4]
    (indirect: By Blair Road, L.L.C.)
    Class A Common Stock (33,600 underlying)
    33,600
  • LTIP Units

    [F3][F5]
    (indirect: By Brawley Capital Partners, L.L.C.)
    Class A Common Stock (21,860 underlying)
    21,860
  • LTIP Units

    [F3][F6]
    (indirect: By LLC)
    Class A Common Stock (18,540 underlying)
    18,540
Footnotes (6)
  • [F1]These LTIP Units ("LTIP Units") of Lamar Advertising Limited Partnership (the "OP"), the operating partnership of Lamar Advertising Company ("Lamar"), were issued under Lamar's 1996 Equity Incentive Plan, as amended. LTIP Units are a class of units of the OP that, following the occurrence of certain events and upon vesting, convert automatically into an equivalent number of common partnership units of the OP ("Common Units").
  • [F2]Common Units are redeemable by the holder for cash or Class A common stock of Lamar on a one-for-one basis, at Lamar's election. These LTIP Units are subject to forfeiture based on the achievement of financial performance goals by Lamar, and will vest upon certification of Lamar's financial results for 2026, expected to occur in February 2027, subject to the reporting person's continued employment at Lamar and the discretion of the Compensation Committee. The number of LTIP Units issued is the maximum number achievable by such reporting person and represents achievement of financial performance goals at 120% of target.
  • [F3]These vested LTIP Units of the OP were issued in 2023, 2024, and 2025 under Lamar's 1996 Equity Incentive Plan, as amended, and following the occurrence of certain events, convert automatically into an equivalent number of Common Units. The Common Units are redeemable by the holder for cash or Class A common stock of Lamar on a one-for-one basis, at Lamar's election.
  • [F4]The reporting person is a member and manager of Blair Road, L.L.C.
  • [F5]The reporting person is a member and manager of Brawley Capital Partners, L.L.C.
  • [F6]The reporting person is a member and manager of Westview Capital Partners, LLC.
Signature
/s/ James McIlwain, as attorney-in-fact|2026-03-12

Documents

1 file
  • 4
    form4.xmlPrimary

    STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES