UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended ~~May~~August 32, 2025

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _____________________ to _____________________

Commission File Number: 001-38026

J.Jill, Inc.

(Exact Name of Registrant as Specified in its Charter)


Delaware		45-1459825
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)

4 Batterymarch Park, Quincy, MA 02169		02169
(Address of principal executive offices)		(Zip Code)

Registrant’s telephone number, including area code: (617) 376-4300

Securities registered pursuant to Section 12(b) of the Act:


Title of each class	Trading symbol(s)	Name of each exchange on which registered
Common Stock, $0.01 par value	JILL	New York Stock Exchange

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐ Accelerated filer ☒ Non-accelerated filer ☐ Smaller reporting company ☐☒ Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

Securities registered pursuant to Section 12(g) of the Act: None

As of ~~June~~August 0628, 2025 the registrant had 15,~~283~~227,~~043~~721 shares of common stock, $0.01 par value per share, outstanding.

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		Page
PART I.	FINANCIAL INFORMATION
Item 1.	Financial Statements
	Condensed Consolidated Balance Sheets as of May 3, 2025 (Unaudited) and February 1, 2025	2
	Condensed Consolidated Balance Sheets as of August 2, 2025 (Unaudited) and February 1, 2025	2
	Condensed Consolidated Statements of Operations and Comprehensive Income for the Thirteen Weeks Ended May 3, 2025 and May 4, 2024 (Unaudited)	3
	Condensed Consolidated Statements of Operations and Comprehensive Income for the Thirteen and Twenty-Six Weeks Ended August 2, 2025 and August 3, 2024 (Unaudited)	3
	Condensed Consolidated Statements of Shareholders’ Equity for the Thirteen Weeks Ended May 3, 2025 and May 4, 2024 (Unaudited)	4
	Condensed Consolidated Statements of Shareholders’ Equity for the Thirteen and Twenty-Six Weeks Ended August 2, 2025 and August 3, 2024 (Unaudited)	4
	Condensed Consolidated Statements of Cash Flows for the Thirteen weeks ended May 3, 2025 and May 4, 2024 (Unaudited)	5
	Condensed Consolidated Statements of Cash Flows for the Twenty-Six weeks ended August 2, 2025 and August 3, 2024 (Unaudited)	5
	Notes to Condensed Consolidated Financial Statements (Unaudited)	6
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	18
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	2526
Item 4.	Controls and Procedures	2526
PART II.	OTHER INFORMATION
Item 1.	Legal Proceedings	2527
Item 1A.	Risk Factors	2627
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	2627
Item 3.	Defaults Upon Senior Securities	2627
Item 4.	Mine Safety Disclosures	2627
Item 5.	Other Information	2628
Item 6.	Exhibits	2728
	Exhibit Index	2728
	Signatures	2829

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PART I—FINANCIAL INFORMATION

Item 1. Financial Statements

J.Jill, Inc.

CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)

(in thousands, except share data)

	May 3, 2025			February 1, 2025
	August 2, 2025			February 1, 2025
Assets
Current assets:
Cash and cash equivalents	$	3145,~~245~~523		$	35,427
Accounts receivable		96,~~370~~478			5,017
Inventories, net		6055,~~557~~268			61,295
Prepaid expenses and other current assets		2123,~~138~~090			20,291
Total current assets		~~122~~130,~~310~~359			122,030
Property and equipment, net		5352,~~705~~485			55,325
Intangible assets, net		5958,~~842~~669			61,015
Goodwill		59,697			59,697
Operating lease assets, net		~~130~~127,~~105~~880			112,303
Other assets		7,~~237~~418			7,329
Total assets	$	~~432~~436,~~896~~508		$	417,699
Liabilities and Shareholders’ Equity
Current liabilities:
Accounts payable	$	4447,~~304~~236		$	51,980
Accrued expenses and other current liabilities		4131,~~682~~588			40,479
Current portion of operating lease liabilities		38,~~067~~340			34,649
Total current liabilities		~~124~~117,~~053~~164			127,108
Long-term debt, net of discount and current portion		6970,~~712~~016			69,419
Deferred income taxes		812,~~616~~657			9,389
Operating lease liabilities, net of current portion		~~117~~114,~~294~~129			104,751
Other liabilities		1,~~248~~041			1,263
Total liabilities		~~320~~315,~~923~~007			311,930
Commitments and contingencies (see Note 12)
Shareholders’ Equity
Common stock, par value $0.01 per share; 50,000,000 shares authorized; 15,489,674 and 15,344,053 shares issued at May 3, 2025 and February 1, 2025 respectively; and 15,283,043 and 15,324,222 shares outstanding at May 3, 2025 and February 1, 2025, respectively		156			153
Common stock, par value $0.01 per share; 50,000,000 shares authorized; 15,502,455 and 15,344,053 shares issued at August 2, 2025 and February 1, 2025 respectively; and 15,227,384 and 15,324,222 shares outstanding at August 2, 2025 and February 1, 2025, respectively		157			153
Additional paid-in capital		240,~~816~~830			242,781
Treasury stock, at cost, 206,631 and 19,831 shares at May 3, 2025 and February 1, 2025, respectively		(4,049	)		(523	)
Treasury stock, at cost, 275,071 and 19,831 shares at August 2, 2025 and February 1, 2025, respectively		(5,051	)		(523	)
Accumulated deficit		(~~124~~114,~~950~~435	)		(136,642	)
Total shareholders’ equity		~~111~~121,~~973~~501			105,769
Total liabilities and shareholders’ equity	$	~~432~~436,~~896~~508		$	417,699

The accompanying notes are an integral part of these condensed consolidated financial statements.

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J.Jill, Inc.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND

COMPREHENSIVE INCOME (UNAUDITED)

(in thousands, except share and per share data)

	For the Thirteen Weeks Ended						For the Twenty-Six Weeks Ended
	May 3, 2025			May 4, 2024
	August 2, 2025			August 3, 2024			August 2, 2025			August 3, 2024
Net sales	$	153,~~624~~987		$	~~161~~155,~~513~~242		$	307,611		$	316,755
Costs of goods sold (exclusive of depreciation and amortization)		4348,~~267~~630			4345,~~776~~848			91,897			89,624
Gross profit		~~110~~105,357			~~117~~109,~~737~~394			215,714			227,131
Selling, general and administrative expenses		9188,~~088~~569			8986,~~112~~314			179,657			175,426
Impairment of long-lived assets		~~207~~5			~~253~~58			212			311
Operating income		1916,~~062~~783			2823,~~372~~022			35,845			51,394
Interest expense		2,789			6,436
Loss on extinguishment of debt		—			8,570			—			8,570
Interest income		(388	)		(988	)
Interest expense		2,733			3,724			5,522			10,160
Income before provision for income taxes		16,661			22,924
Interest income		(498	)		(538	)		(886	)		(1,526	)
Income tax provision		4,969			6,228
Income before provision for income taxes		14,548			11,266			31,209			34,190
Net income and total comprehensive income	$	11,692		$	16,696
Income tax provision		4,033			3,075			9,002			9,303
Per share data (Note 9):
Net income and total comprehensive income	$	10,515		$	8,191		$	22,207		$	24,887
Net income per common share:
Per share data (Note 9):
Basic	$	0.76		$	1.17
Net income per common share:
Diluted	$	0.76		$	1.16
Basic	$	0.69		$	0.55		$	1.45		$	1.71
Weighted average common shares:
Diluted	$	0.69		$	0.54		$	1.45		$	1.69
Basic		15,314,474			14,256,928
Weighted average common shares:
Diluted		15,390,957			14,395,197
Basic		15,254,411			14,906,662			15,284,442			14,581,796
Cash dividends declared per common share	$	0.08		$	—
Diluted		15,297,083			15,098,301			15,344,019			14,746,749
Cash dividends declared per common share	$	0.08		$	0.07		$	0.16		$	0.07

The accompanying notes are an integral part of these condensed consolidated financial statements.

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J.Jill, Inc.

CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY (UNAUDITED)

(in thousands, except share data)

	Common Stock					Additional Paid- in Capital			Treasury Stock						Accumulated Deficit			Total Shareholders’ Equity
	Shares			Amount					Shares			Amount
Balance, February 1, 2025		15,344,053		$	153	$	242,781			(19,831	)	$	(523	)	$	(136,642	)	$	105,769
Vesting of equity awards		238,696			3		187			—			—			—			190
Surrender of shares to pay withholding taxes		(93,075	)		—		(2,043	)		—			—			—			(2,043	)
Repurchase of treasury stock		—			—		—			(186,800	)		(3,526	)		—			(3,526	)
Quarterly cash dividend and dividend equivalents declared ($0.08 per share)		—			—		(1,075	)		—			—			—			(1,075	)
Equity-based compensation		—			—		966			—			—			—			966
Net income		—			—		—			—			—			11,692			11,692
Balance, May 3, 2025		15,489,674		$	156	$	240,816			(206,631	)	$	(4,049	)	$	(124,950	)	$	111,973
Vesting of restricted stock units		20,559			1		(1	)		—			—			—			—
Surrender of shares to pay withholding taxes		(7,778	)		—		(110	)		—			—			—			(110	)
Repurchase of treasury stock		—			—		—			(68,440	)		(1,002	)		—			(1,002	)
Quarterly cash dividend and dividend equivalents declared ($0.08 per share)		—			—		(1,381	)		—			—			—			(1,381	)
Equity-based compensation		—			—		1,506			—			—			—			1,506
Net income		—			—		—			—			—			10,515			10,515
Balance, August 2, 2025		15,502,455		$	157	$	240,830			(275,071	)		(5,051	)	$	(114,435	)	$	121,501

	Common Stock						Additional Paid- in Capital			Treasury Stock				Accumulated Deficit			Total Shareholders' Equity
	Shares			Amount						Shares		Amount
Balance, February 3, 2024		10,614,454		$	107		$	213,236			—	$	—	$	(176,125	)	$	37,218
Vesting of restricted stock units		201,827			2			(2	)		—		—		—			—
Surrender of shares to pay withholding taxes		(68,434	)		(2	)		(2,054	)		—		—		—			(2,056	)
Equity-based compensation		—			—			1,254			—		—		—			1,254
Net income		—			—			—			—		—		16,696			16,696
Balance, May 4, 2024		10,747,847		$	107		$	212,434			—	$	—	$	(159,429	)	$	53,112
Issuance of common stock, net of underwriting and issuance costs		1,000,000			10			28,539			—		—		—			28,549
Vesting of restricted stock units		31,875			—			—			—		—		—			—
Surrender of shares to pay withholding taxes		(12,854	)		—			(432	)		—		—		—			(432	)
Quarterly cash dividend and dividend equivalents declared ($0.07 per share)		—			—			(752	)		—		—		—			(752	)
Equity-based compensation		—			—			1,696			—		—		—			1,696
Net income		—			—			—			—		—		8,191			8,191
Balance, August 3, 2024		11,766,868		$	117		$	241,485			—	$	—	$	(151,238	)	$	90,364

The accompanying notes are an integral part of these condensed consolidated financial statements.

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J.Jill, Inc.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)

(in thousands)

	For the Thirteen Weeks Ended
	For the Twenty-Six Weeks Ended
	May 3, 2025			May 4, 2024
	August 2, 2025			August 3, 2024
Net income	$	1122,~~692~~207		$	1624,~~696~~887
Operating activities:
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		510,~~345~~650			510,~~825~~829
Impairment of long-lived assets		~~207~~212			~~253~~311
Adjustment for exited retail stores		(232	)		(~~509~~615	)
Loss on disposal of fixed assets		~~151~~195			657
Noncash interest expense		303			681
Loss on extinguishment of debt		—			8,570
Equity-based compensation		966			1,254
Noncash interest expense		617			1,044
Deferred rent incentives		(32	)		(32	)
Equity-based compensation		2,472			2,950
Deferred income taxes		(773	)		140
Deferred rent incentives		(472	)		(63	)
Deferred income taxes		3,268			(1,428	)
Changes in operating assets and liabilities:
Accounts receivable		(41,~~353~~461	)		(~~5,872~~26	)
Inventories, net		~~737~~6,026			~~114~~550
Prepaid expenses and other current assets		(~~848~~2,799	)		(201,791	)
Accounts payable		(75,~~884~~123	)		~~438~~2,946
Accrued expenses and other current liabilities		1(8,~~606~~684	)		4(5,~~560~~800	)
Operating lease assets and liabilities		(12,~~645~~312	)		(13,~~284~~029	)
Other noncurrent assets and liabilities		96134			(~~751~~1,512	)
Net cash provided by operating activities		524,~~336~~698			2137,~~499~~880
Investing activities:
Purchases of property and equipment		(24,~~237~~492	)		(13,~~732~~139	)
Capitalized software		(~~487~~984	)		(~~580~~1,421	)
Net cash used in investing activities		(25,~~724~~476	)		(24,~~312~~560	)
Financing activities:
Principal repayments on Term Loan		—			(289,~~188~~775	)
Share repurchase costs, net of commission and fees		(3,526	)		—
Prepayment premium on Term Loan		—			(2,562	)
Surrender of shares to pay withholding taxes		(2,043	)		(2,054	)
Proceeds from issuance of common stock, net of underwriting costs		—			29,450
Quarterly cash dividend paid to shareholders		(1,225	)		—
Third-party common stock issuance costs		—			(901	)
Net cash used in financing activities		(6,794	)		(4,242	)
Share repurchase costs, net of commission and fees		(4,528	)		—
Net change in cash and cash equivalents and restricted cash		(4,182	)		14,945
Surrender of shares to pay withholding taxes		(2,153	)		(2,486	)
Quarterly cash dividend paid to shareholders		(2,445	)		(752	)
Net cash used in financing activities		(9,126	)		(67,026	)
Net change in cash and cash equivalents and restricted cash		10,096			(33,706	)
Cash and cash equivalents and restricted cash:
Beginning of Period		35,790			62,540
End of Period (a)	$	3145,~~608~~886		$	7728,~~485~~834

(a)

Includes $0.4 million of restricted cash for the thirteen weeks ended ~~May~~August 32, 2025 and ~~May~~August 43, 2024. The Company recorded restricted cash in Prepaid expenses and other current assets as presented in the condensed consolidated balance sheets.

The accompanying notes are an integral part of these condensed consolidated financial statements.

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J.Jill, Inc.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

1. Description of Business

J.Jill, Inc., “J.Jill” or the “Company”, is a national lifestyle brand that provides apparel, footwear and accessories designed to help its customers move through a full life with ease. The brand represents an easy, thoughtful and inspired style that celebrates the totality of all women and designs its products with its core brand ethos in mind: keep it simple and make it matter. J.Jill offers a high touch customer experience through ~~249~~247 stores nationwide and a robust ecommerce platform. J.Jill is headquartered outside Boston.

J.Jill, Inc. is a holding company. Jill Acquisition LLC, its wholly-owned subsidiary, and J.Jill Gift Card Solutions, Inc., a wholly-owned subsidiary of Jill Acquisition LLC, are the operating companies for the business assets.

2. Summary of Significant Accounting Policies

Basis of Presentation

Our interim condensed consolidated financial statements are unaudited. All significant intercompany balances and transactions have been eliminated in consolidation. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been omitted, in accordance with the rules of the Securities and Exchange Commission (the “SEC”) associated with reporting of interim period financial information. We consistently applied the accounting policies described in our Annual Report on Form 10-K (the “2024 Annual Report”) for the fiscal year ended February 1, 2025 (“Fiscal Year 2024”) in preparing these unaudited interim condensed consolidated financial statements. J.Jill operates on a 52- or 53-week fiscal year that ends on the Saturday that is closest to January 31. Each fiscal year generally is comprised of four 13-week fiscal quarters, although in the years with 53 weeks, the fourth quarter represents a 14-week period. The fiscal year ending January 31, 2026 (“Fiscal Year 2025”) and Fiscal Year 2024 are both comprised of 52 weeks.

In the opinion of management, these interim condensed consolidated financial statements contain all normal and recurring adjustments necessary to state fairly the financial position and results of operations of the Company. The consolidated balance sheet as of February 1, 2025 is derived from the audited consolidated balance sheet as of that date. The unaudited results of operations for the thirteen and twenty-six weeks ended ~~May~~August 32, 2025 are not necessarily indicative of future results or results to be expected for Fiscal Year 2025. You should read these statements in conjunction with our audited consolidated financial statements and related notes in our 2024 Annual Report.

Financial Statement Presentation

Certain reclassifications have been made to prior periods to conform with the current period presentation.

The Company presented restricted cash of $0.4 million for the thirteen weeks ended May 4, 2024 as a separate item in the consolidated statement of cash flows to conform with the current presentation for the thirteen weeks ended May 3, 2025.

Segment Reporting

In December 2023, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2023-07, “Segment Reporting: Improvements to Reportable Segment Disclosures.” The Company adopted the ASU during the fourth quarter of ~~fiscal~~Fiscal ~~year~~Year 2024 and updated its disclosures accordingly. Refer to Note 13 - Segment Reporting for additional details.

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Restricted Cash

The Company's restricted cash balance represents an imprest cash account used to fund employee healthcare costs. The balance of restricted cash as of ~~May~~August 32, 2025 and ~~May~~August 43, 2024 was $0.4 million, which is included in Prepaid expenses and other current assets on the condensed consolidated balance sheets.

The following table provides a reconciliation of cash, cash equivalents, and restricted cash reported within the condensed consolidated balance sheets that sum to the total of the same such amounts shown in the consolidated statement of cash flows (in thousands):

	For the Thirteen Weeks Ended
	For the Twenty-Six Weeks Ended
	May 3, 2025		May 4, 2024
	August 2, 2025		August 3, 2024
Cash and cash equivalents	$	3145,~~245~~523	$	7728,~~117~~466
Restricted cash reported in Prepaid expenses and other current assets		363		368
Total cash, cash equivalents, and restricted cash shown in the consolidated statements of cash flows	$	3145,~~608~~886	$	7728,~~485~~834

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Accounts Receivable

The beginning balances at February 1, 2025 for accounts receivable arising from contracts with customers was $5.0 million with ending balances included in Accounts receivable on the condensed consolidated balance sheets.

The beginning balances at February 3, 2024 for accounts receivable arising from contracts with customers was $7.0 million with ending balances included in Accounts receivable on the condensed consolidated balance sheets.

The Company’s accounts receivable relates primarily to payments due from banks for credit and debit card transactions for approximately 2 to 5 days of sales. These receivables do not bear interest. The Company occasionally sells inventory to liquidators, and if these sales occur near the end of a reporting period, they are also included in Accounts receivable on the condensed consolidated balance sheets.

Cost of Goods Sold

Cost of goods sold (“COGS”) consists of the direct costs of sold merchandise, which include customs, taxes, tariffs, duties, commissions and inbound shipping costs, inventory shrinkage, and adjustments and reserves for excess, aged and obsolete inventory. COGS does not include distribution center costs and allocations of indirect costs, such as occupancy, depreciation, amortization, or labor and benefits.

Selling, General and Administrative Expenses

Selling, general and administrative expenses consist primarily of payroll and related expenses, occupancy costs, information systems costs and other operating expenses related to our stores and operations at the headquarters, including utilities, depreciation and amortization. These expenses also consist of marketing expense, including catalog production and mailing costs, warehousing, distribution and outbound shipping costs, customer service operations, consulting and software services, natural disasters, professional services and other administrative costs.

Cloud-Based Software Arrangements

The costs incurred to implement cloud computing arrangements hosted by third party vendors are capitalized when incurred during the application development phase, and recognized as Prepaid expenses and other current assets for the current portion or Other assets for the long-term portion in the condensed consolidated balance sheets. Implementation costs are subsequently amortized on a straight-line basis over the expected term of the related cloud service, beginning on the date the related software or module is ready for its intended use. The amortization of cloud-based software implementation costs is recorded as a component of Selling, general, and administrative expenses, in the condensed consolidated statement of operations and comprehensive income, the same line item as the expense for the associated hosting arrangement. The carrying value of cloud computing implementation costs are tested for impairment when an event or circumstance indicates that the asset might be impaired. Cloud computing arrangement implementation costs are classified within operating activities in the condensed consolidated statements of cash flows.

For the thirteen and twenty-six weeks ended ~~May~~August 32, 2025, the Company amortized $0.57 million and $1.1 million, respectively, of cloud-based software implementation costs. For the thirteen and twenty-six weeks ended ~~May~~August 43, 2024, the Company amortized $0.23 million and $0.5 million, respectively, of cloud-based software implementation costs.

As of ~~May~~August 32, 2025, the Company had $910.63 million of gross capitalized cloud-based software implementation costs and $01.51 million of related accumulated amortization, for a net balance of $9.12 million, made up of $2.45 million recorded within Prepaid expenses and other current assets and $6.7 million recorded within Other assets in the Company’s condensed consolidated balance sheets.

As of February 1, 2025, the Company had $9.5 million of gross capitalized cloud-based software implementation costs and $0.9 million of related accumulated amortization, for a net balance of $8.6 million, made up of $1.9 million recorded within Prepaid expenses and other current assets and $6.7 million recorded within Other assets in the Company’s condensed consolidated balance sheets.

Change in Accounting Estimate

Effective March 2025, the Company revised its methodology for estimating the Direct sales returns reserve. Previously, the reserve was calculated based on catalog offer code tracking data. After upgrading its Order Management System (“OMS”) in March 2025, the Company transitioned to a curve-based model that aligns with the methodology used to estimate returns for its Retail channel. The new model is expected to provide a more accurate reflection of customer return behavior. Additionally, the Company reduced the allowable return window for Direct and Retail sales from 90 to 60 days, which also impacted the estimate of expected returns. These changes were accounted for as a change in accounting estimate and applied prospectively in accordance with applicable accounting guidance. The impact of the change is not material to the consolidated financial statements.

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expenses and other current assets and $6.7 million recorded within Other assets on the Company’s condensed consolidated balance sheets.

As of February 1, 2025, the Company had $9.5 million of gross capitalized cloud-based software implementation costs and $0.9 million of related accumulated amortization, for a net balance of $8.6 million, made up of $1.9 million recorded within Prepaid expenses and other current assets and $6.7 million recorded within Other assets on the Company’s condensed consolidated balance sheets.

Change in Accounting Estimate

Effective March 2025, the Company revised its methodology for estimating the Direct sales returns reserve. Previously, the reserve was calculated based on catalog offer code tracking data. After upgrading our Order Management System (“OMS”) in March 2025, the Company transitioned to a curve-based model that aligns with the methodology used to estimate returns for our Retail channel. The new model is expected to provide a more accurate reflection of customer return behavior. Additionally, the Company reduced the allowable return window for Direct and Retail sales from 90 to 60 days, which also impacted the estimate of expected returns. These changes were accounted for as a change in accounting estimate and applied prospectively in accordance with applicable accounting guidance. The impact of the change is not material to the financial statements.

Recently Issued Accounting Pronouncements

In October 2023, the FASB issued ASU 2023-06, “Disclosure Improvements: Codification Amendments in Response to the SEC’s Disclosure Update and Simplification Initiative”. This ASU amends the FASB ~~ASC~~Accounting Standards Codification in response to the SEC’s disclosure update and simplification initiative. This guidance will be applied prospectively with the effective date for each amendment to be the date on which the SEC’s removal of that related disclosure from Regulation S-X or Regulation S-K becomes effective, with early adoption prohibited. If by June 30, 2027, the SEC has not removed the related disclosures from Regulation S-X or Regulation S-K, the pending amendments will not become effective for any entity. The Company is assessing what impact this guidance will have on its disclosures in the Company’s consolidated financial statements.

In December 2023, the FASB issued ASU 2023-09, “Improvements to Income Tax Disclosures.” This ASU requires enhanced income tax disclosures, including disaggregation of information in the rate reconciliation table and disaggregated information related to income taxes paid. The other amendments in this update improve the effectiveness and comparability of disclosures by (1) adding disclosures of pretax income (or loss) and income tax expense (or benefit), and (2) removing disclosures that are no longer considered cost beneficial or relevant. The amendments in ASU 2023-09 are effective for the fiscal year ending January 31, 2026. Early adoption is permitted. The Company is currently evaluating the impact that this guidance will have on its disclosures in the Company’s consolidated financial statements.

In November 2024, the FASB issued ASU 2024-03, “Income Statement-Reporting Comprehensive Income-Expense Disaggregation Disclosures (Subtopic 220-40).” Additionally, in January 2025, the FASB issued ASU 2025-01 to clarify the effective date of ASU 2024-03. These standards provide guidance to expand disclosures related to the disaggregation of income statement expenses. The standard requires, in the notes to the financial statements, disclosure of specified information about certain costs and expenses which includes purchases of inventory, employee compensation, depreciation, and intangible asset amortization included in each relevant expense caption. This guidance is effective for fiscal years beginning after December 15, 2026, and interim periods within annual reporting periods beginning after December 15, 2027, on a retrospective or prospective basis, with early adoption permitted. The Company is currently evaluating the impact that this guidance will have on its disclosures in the Company’s consolidated financial statements.

Recently Adopted Accounting Pronouncements

In November 2023, the FASB issued ASU 2023-07, “Segment Reporting, Improvements to Reportable Segment Disclosures.” This ASU enhances the disclosures required about a public entity’s reportable segments in its annual and interim condensed consolidated financial statements. The amendments in this update require additional detailed and enhanced information about reportable segments’ expense, including significant segment expenses and other segment items that bridge segment revenue, significant expenses to segment profit or loss. The ASU also requires disclosure of the title and position of the Chief Operating Decision Maker (“CODM”) on an annual basis as well as an explanation of how the CODM uses the reported measures and other disclosures. The amendments in this update do not change how a public entity identifies its operating segments, aggregates those operating segments, or applies the quantitative thresholds to determine its reportable segments. The Company adopted the ASU during the fourth quarter of ~~fiscal~~Fiscal ~~year~~Year 2024 and updated its disclosures accordingly. Refer to Note 13 - Segment Reporting for additional details.

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3. Revenues

Disaggregation of Revenue

Net sales consist primarily of revenues, net of merchandise returns and discounts, generated from the sale of apparel and accessory merchandise through our retail stores (“Retail”) and through our website and catalog orders (“Direct”). Net sales also include shipping and handling fees collected from customers, royalty revenues and marketing reimbursements related to our private label credit card agreement. Retail revenue is recognized at the time of sale or upon shipment if the sale is not immediately fulfilled, and Direct revenue is recognized upon shipment of merchandise to the customer. The following table presents disaggregated revenues by source (in thousands):

	For the Thirteen Weeks Ended				For the Twenty-Six Weeks Ended
	May 3, 2025		May 4, 2024
	August 2, 2025		August 3, 2024		August 2, 2025		August 3, 2024
Retail	$	8182,~~813~~492	$	8582,~~607~~148	$	164,305	$	167,755
Direct		71,~~811~~495		7573,~~906~~094		143,306		149,000
Net sales	$	153,~~624~~987	$	~~161~~155,~~513~~242	$	307,611	$	316,755

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Remaining Performance Obligations

As of ~~May~~August 32, 2025, the transaction price allocated to remaining performance obligations amounts to $0.54 million, which relates to the marketing and promotion of the Company’s private label credit card program. This amount will be recognized as revenue evenly through January 2031.

Contract Liabilities

The Company recognizes a contract liability when it has received consideration from the customer and has a future obligation to the customer. Total contract liabilities consisted of the following (in thousands):

	May 3, 2025		February 1, 2025
			August 2, 2025		February 1, 2025
Contract liabilities:
Upfront payment (1)				446	$	486
Upfront payment (1)		466	$	486
Unredeemed gift cards (2)				5,778		7,003
Unredeemed gift cards (2)		5,803		7,003
Total contract liabilities			$	6,224	$	7,489
Total contract liabilities	$	6,269	$	7,489

(1)

The current and noncurrent portions of the upfront payment received in connection with the private label credit card agreement are included in Accrued expenses and other current liabilities and Other long-term liabilities, respectively, in the Company’s condensed consolidated balance sheets.

(2)

Revenue recognized for the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 related to the contract liability balance as of February 1, 2025 was $23,~~020~~026.

The Company recognized revenue related to gift card redemptions and breakage for the thirteen and twenty-six weeks ended ~~May~~August 32, 2025 of approximately $3.0 million and $6.2 million, respectively, and for the thirteen and twenty-six weeks ended ~~May~~August 43, 2024 of approximately $2.95 million and $5.4 million, respectively. Revenue recognized consists of gift cards that were part of the unredeemed gift card balance at the beginning of the period as well as gift cards that were issued and redeemed during the period.

Practical Expedients and Policy Elections

The Company excludes from its revenue all amounts collected from customers for sales taxes that are remitted to taxing authorities.

Shipping and handling activities that occur after control of related goods transfers to the customer are accounted for as fulfillment activities rather than assessing these activities as performance obligations.

The Company does not disclose the transaction price allocated to remaining performance obligations for contracts with customers that have an expected duration of one year or less. The Company applies the optional exemption to not disclose the transaction price allocated to remaining performance obligations where revenue represents sales-or-usage-based royalty. This optional exemption applies to royalty payments received from allowing a third party to use the J.Jill brand in providing a private label credit card to its customers through January 31, 2031. These royalties are based on an agreed-upon percentage of sales generated through the use of the private label credit card.

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4. Asset Impairments

Long-lived Asset Impairments

For the thirteen weeks ended ~~May~~August 32, 2025, the Company recorded an immaterial amount of noncash impairment charges ofrelated to leasehold improvements at certain store locations. For the twenty-six weeks ended August 2, 2025, the Company recorded $0.2 million ~~primarily~~of noncash impairment charges related to leasehold improvements at certain store locations driven by the actual performance at these locations. The Company reduced the net carrying value of certain long-lived assets to their estimated fair value, which was determined using a discounted cash ~~flows~~flow method.

For the thirteen weeks ended ~~May~~August 43, 2024, the Company recorded an immaterial amount of noncash impairment charges related to right of use assets at the corporate headquarters and leasehold improvements at certain store locations. For the twenty-six weeks ended August 3, 2024, the Company recorded noncash impairment charges of $0.3 million ofprimarily ~~impairment~~related ~~charges~~to leasehold improvements at certain store locations driven by the actual performance at these locations.

Goodwill and Other Intangible Assets

The balance of goodwill was $59.7 million at ~~May~~August 32, 2025 and February 1, 2025. The accumulated goodwill impairment losses as of ~~May~~August 32, 2025 and February 1, 2025 were $137.3 million.

~~A summary of other intangible assets as of May 3, 2025 and February 1, 2025 is as follows (in thousands):~~9

		May 3, 2025
	Weighted Average Useful Life (Years)	Gross		Accumulated Amortization		Accumulated Impairment		Carrying Amount
Indefinite-lived:
Trade name	N/A	$	58,100	$	—	$	24,100	$	34,000
Definite-lived:
Customer relationships	13.2		134,200		105,738		2,620		25,842
Total intangible assets		$	192,300	$	105,738	$	26,720	$	59,842

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A summary of other intangible assets as of August 2, 2025 and February 1, 2025 is as follows (in thousands):


		August 2, 2025
	Weighted Average Useful Life (Years)	Gross		Accumulated Amortization		Accumulated Impairment		Carrying Amount
Indefinite-lived:
Trade name	N/A	$	58,100	$	—	$	24,100	$	34,000
Definite-lived:
Customer relationships	13.2		134,200		106,911		2,620		24,669
Total intangible assets		$	192,300	$	106,911	$	26,720	$	58,669


		February 1, 2025
	Weighted Average Useful Life (Years)	Gross		Accumulated Amortization		Accumulated Impairment		Carrying Amount
Indefinite-lived:
Trade name	N/A	$	58,100	$	—	$	24,100	$	34,000
Definite-lived:
Customer relationships	13.2		134,200		104,565		2,620		27,015
Total intangible assets		$	192,300	$	104,565	$	26,720	$	61,015

Total amortization expense for these amortizable intangible assets was $1.2 million for the thirteen weeks ended August 2, 2025 and August 3, 2024, and $12.63 million and $2.8 million for the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 and ~~May~~August 43, 2024, respectively.

The estimated amortization expense for each of the next five years and thereafter is as follows (in thousands):

Fiscal Year	Estimated Amortization Expense
2025 (1)	$	32,~~520~~346
2026		4,556
2027		4,418
2028		4,246
2029		4,109
Thereafter		4,~~993~~994
Total	$	2524,~~842~~669

(1)

Represents amortization expense for the remainder of Fiscal Year 2025.

Impairment Tests

Goodwill and indefinite-lived intangible assets are not amortized but are reviewed for impairment at least annually, or more frequently when events or changes in circumstances indicate that the carrying value may not be recoverable. Definite-lived intangible assets are reviewed for impairment when events or circumstances indicate that the carrying value may not be recoverable. Judgments regarding indicators of potential impairment are based on market conditions and operational performance of the business.

During the thirteen and twenty-six weeks ended ~~May~~August 32, 2025 and ~~May~~August 43, 2024, the Company did not identify any events or circumstances that indicated the fair value of a reporting unit was less than its carrying value.

5. Debt

The components of the Company’s outstanding long-term debt as of August 2, 2025 and February 1, 2025 were as follows (in thousands):


	August 2, 2025
	Outstanding Principal Balance		Original Issue Discount			Capitalized Fees & Expenses			Balance Sheet
Net long-term debt (Term Loan due 2028)	$	74,288	$	(3,204	)	$	(1,068	)	$	70,016

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5. Debt

The components of the Company’s outstanding long-term debt as of May 3, 2025 and February 1, 2025 were as follows (in thousands):

	May 3, 2025
	Outstanding Principal Balance		Original Issue Discount			Capitalized Fees & Expenses			Balance Sheet
Net long-term debt (Term Loan due 2028)	$	74,288	$	(3,432	)	$	(1,144	)	$	69,712


	February 1, 2025
	Outstanding Principal Balance		Original Issue Discount			Capitalized Fees & Expenses			Balance Sheet
Net long-term debt (Term Loan due 2028)	$	74,288	$	(3,652	)	$	(1,217	)	$	69,419

Term Loan Credit Agreement

The Company is party to a secured $175.0 million term loan credit agreement (the “Term Loan Credit Agreement” and, such facility, the “Term Loan Facility”), dated April 5, 2023, by and among the lenders party thereto and Jefferies Finance LLC (“Jefferies”), as administrative and collateral agent, with a maturity date of May 8, 2028.

On May 10, 2024, the Company made a voluntary principal prepayment of $58.2 million on the Term Loan Credit Agreement, in lieu of the previously expected excess cash flow payment of $26.6 million. The expected excess cash flow payment was rejected by the lenders as permitted under the provisions of the Term Loan Credit Agreement. On June 21, 2024, the Company made an additional voluntary principal prepayment of $27.2 million (See Note 8 - Shareholders’ Equity, Common Stock Issuance, for additional information). Together with the required quarterly payments, the Company has repaid $94.2 million in principal under the Term Loan Credit Agreement in Fiscal Year 2024. In connection with the voluntary principal prepayments, the Company paid a $2.6 million premium, amounting to 3% on the aggregate principal amount being prepaid, and $1.6 million towards interest, in accordance with the provisions of the Term Loan Credit Agreement.

In connection with the voluntary principal prepayments discussed above, ~~during~~for the ~~fiscal~~thirteen ~~year~~and twenty-six weeks ended ~~February~~August 13, ~~2025~~2024, the Company recognized a loss on extinguishment of debt of approximately $8.6 million, consisting of $6.0 million of accelerated amortization of the discount and fees and $2.6 million of prepayment premium, in its condensed consolidated statements of operations and comprehensive income. As of ~~May~~August 32, 2025, the remaining Term Loan Facility principal balance of $74.3 million is to be paid upon maturity on May 8, 2028. As a result of the voluntary principal prepayments described above, there will be no quarterly payments required until the remaining balance is paid in full on the maturity date. The remaining unamortized discount and fees of $4.63 million will continue to be amortized over the remaining term through maturity.

As of ~~May~~August 32, 2025, the Company was in compliance with all covenants contained in its outstanding debt arrangements.

Asset-Based Revolving Credit Agreement

The Company is party to a secured $40.0 million asset-based revolving credit facility agreement (the “ABL Credit Agreement” and, such facility, the “ABL Facility”), as amended, with a maturity date of May 10, 2028 (or 180 days prior to the maturity date of the Company’s Term Loan Credit Agreement if the maturity date of such Term Loan Facility has not been extended to a date that is at least 180 days after the maturity date of the ABL Credit Agreement).

The Company had no short-term borrowings under the Company’s ABL Facility as of ~~May~~August 32, 2025 and February 1, 2025. The Company’s available borrowing capacity under the ABL Facility as of ~~May~~August 32, 2025 and February 1, 2025 was $35.7 million.

11As of August 2, 2025 and February 1, 2025, there were outstanding letters of credit of $4.3 million, which reduced the availability under the ABL Facility. As of August 2, 2025, the maximum commitment for letters of credit was $15.0 million.

~~Table~~As of ~~Contents~~August 2, 2025, the Company was in compliance with all covenants.

As of May 3, 2025 and February 1, 2025, there were outstanding letters of credit of $4.3 million, which reduced the availability under the ABL Facility. As of May 3, 2025, the maximum commitment for letters of credit was $15.0 million.

As of May 3, 2025, the Company was in compliance with all covenants.

6. Fair Value Measurements

Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date.

Valuation techniques used to measure fair value require the Company to maximize the use of observable inputs and minimize the use of unobservable inputs. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurements) and the lowest priority to unobservable inputs (Level 3 measurements). Financial assets and liabilities carried at fair value are to be classified and disclosed in one of the following three levels of the fair value hierarchy, of which the first two are considered observable and the last is considered unobservable:

•

Level 1 - Quoted prices in active markets for identical assets or liabilities.

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•

Level 2 - Observable inputs, other than Level 1 prices, such as quoted prices for similar assets or liabilities in active markets; quoted prices for similar assets or liabilities in markets that are not active; or other inputs other than quoted prices that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities, including interest rates and yield curves, and market corroborated inputs.

•

Level 3 - Unobservable inputs for the assets or liabilities that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. These are valued based on management’s estimates and assumptions that market participants would use in pricing the asset or liabilities.

The following table presents the carrying value and fair value hierarchy for debt as of ~~May~~August 32, 2025 and February 1, 2025, respectively (in thousands):

Fair Value as of May 3, 2025

Fair Value as of August 2, 2025

Carrying Value

Level 1

Level 2

Level 3

Financial instruments not carried at fair value:

Total debt

6970,~~712~~016

—

7273,~~553~~194

—

Total financial instruments not carried at fair value

6970,~~712~~016

—

7273,~~553~~194

—


			Fair Value as of February 1, 2025
	Carrying Value		Level 1		Level 2		Level 3
Financial instruments not carried at fair value:
Total debt	$	69,419	$	—	$	73,968	$	—
Total financial instruments not carried at fair value	$	69,419	$	—	$	73,968	$	—

The Company’s debt instruments include the Term Loan Credit Agreement. The debt instruments are recorded at cost, net of debt issuance costs and any related discount. The fair value of the debt instruments is obtained based on observable market prices quoted on public exchanges for similar instruments.

The Company believes that the carrying amounts of its other financial instruments, including cash, accounts receivable, accounts payable and any amounts drawn on its revolving credit facilities, consisting primarily of instruments without extended maturities, based on management’s estimates, approximates their fair value due to the short-term maturities of these instruments.

Assets and Liabilities with Recurring Fair Value Measurements - Certain assets and liabilities may be measured at fair value on an ongoing basis. We did not elect to apply the fair value option for recording financial assets and financial liabilities. Other than total debt and liability-classified stock options, we do not have any assets or liabilities which we measure at fair value on a recurring basis.

Assets and Liabilities with Nonrecurring Fair Value Measurements - Certain assets and liabilities are not measured at fair value on an ongoing basis. These assets and liabilities, which include long-lived assets, goodwill, and intangible assets, are subject to fair value adjustments as part of the related impairment tests. Assumptions used to measure these fair value adjustments are classified as Level 3 inputs. Other than impairment accounting adjustments, no adjustments to fair value or fair value measurements were required for non-financial assets and liabilities for all periods presented. See Note 4 - Asset Impairments, for additional information.

7. Income Taxes

The Company recorded an income tax provision of $4.0 million and $3.1 million during the thirteen weeks ended August 2, 2025 and August 3, 2024, respectively. The Company recorded an income tax provision of $9.0 million and $9.3 million during the twenty-six weeks ended August 2, 2025 and August 3, 2024, respectively.

The effective tax rates were 27.7% and 27.3% for the thirteen weeks ended August 2, 2025 and August 3, 2024, respectively, and 28.8% and 27.2% for the twenty-six weeks ended August 2, 2025 and August 3, 2024, respectively.

The effective tax rates for the thirteen and twenty-six weeks ended August 2, 2025 differ from the federal statutory rate of 21% primarily due to the impact of state and local income taxes and executive compensation limitations. The effective tax rates for the thirteen and twenty-six weeks ended August 3, 2024 differ from the federal statutory rate of 21% primarily due to the impact of state and executive compensation limitations.

On July 4, 2025, the One Big Beautiful Bill Act (the “OBBBA”) was enacted in the U.S. The OBBBA includes significant tax provisions, such as accelerated cost recovery of qualified property and the immediate expensing of U.S.-based research and development costs. The OBBBA has multiple effective dates, with most business provisions effective in tax years beginning after either December 31, 2024 or December 31, 2025. The estimated impact of these immaterial changes have been recognized during the current period ended August 2, 2025.

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7. Income Taxes

The Company recorded an income tax provision of $5.0 million and $6.2 million during the thirteen weeks ended May 3, 2025 and May 4, 2024, respectively.

The effective tax rate was 29.8% and 27.2% for the thirteen weeks ended May 3, 2025 and May 4, 2024, respectively.

The effective tax rate for the thirteen weeks ended May 3, 2025 differs from the federal statutory rate of 21% primarily due to the impact of state and local income taxes and executive compensation limitations. The effective tax rate for the thirteen weeks ended May 4, 2024 differs from the federal statutory rate of 21% primarily due to the impact of state and local income taxes and executive compensation limitations.

8. Shareholders’ Equity

Common Stock Issuance

On June 12, 2024, the Company entered into an underwriting agreement (the “Underwriting Agreement”) with Jefferies ~~LLC~~, William Blair & Company, L.L.C., and TD Securities (USA) LLC (collectively, the “Underwriters”), as well as TowerBrook Capital Partners, LP (“TowerBrook”), an affiliate and the Company’s largest stockholder (the “Selling Stockholder”). Pursuant to the Underwriting Agreement, (i) the Company offered, issued, and sold 1,000,000 shares of its common stock and, (ii) the Selling Stockholder offered and sold 1,300,000 shares of the Company’s common stock, which included 300,000 shares sold as a result of the Underwriters’ full exercise of their option to purchase additional shares (collectively, the “Equity Offering”). The shares were offered at an offering price of $31.00 per share, less underwriting discounts and commissions. The Equity Offering was completed on June 14, 2024.

The gross proceeds to the Company from the issuance of the Company’s 1,000,000 shares amounted to $31.0 million and the Company did not receive any proceeds from the shares sold by the Selling Stockholder. After deducting underwriting discounts and commissions of approximately $1.5 million, the net proceeds to the Company from the Equity Offering were $29.5 million. The issuance of the 1,000,000 new shares sold by the Company increased the total number of outstanding shares and are reflected in the stockholders’ equity section of the Company’s condensed consolidated balance sheet as of August 3, 2024. In connection with the Equity Offering, the Company incurred $0.9 million of third-party expenses. The net proceeds, after deducting both underwriting discounts and commissions and third-party expenses have been recorded in Additional paid-in capital and are detailed in the condensed consolidated statements of shareholders’ equity for the thirteen and twenty-six weeks ended August 3, 2024.

The Company utilized the net proceeds from its sale of shares in the Equity Offering for repayment of its debt and general corporate purposes.

Share Repurchase Program

On December 6, 2024, the Board of Directors (the “Board”) approved a share repurchase program (the “Share Repurchase Program”), under which the Company is authorized to repurchase up to $25.0 million of the Company’s common stock for two years following the authorization date. Under the Share Repurchase Program, shares of the Company’s common stock may be purchased from time to time through open market or private transactions, block trades, or such other manner as the Company may determine, in accordance with applicable insider trading and other securities laws and regulations under the Exchange Act and share repurchase parameters determined by the Board ~~of Directors (the “Board”)~~.

During the thirteen and twenty-six weeks ended ~~May~~August 32, 2025, the Company repurchased ~~186~~68,~~800~~440 and 255,240 shares of its common stock for an aggregate purchase price of $31.0 million and $4.5 million, respectively. As of ~~May~~August 32, 2025, the Company had $2120.0 million of availability remaining under its stock repurchase authorization. The purchase price of these share repurchases, and the related fees, have been classified as Treasury stock in the ~~accompanying~~ condensed consolidated balance sheets as of ~~May~~August 32, 2025. ~~There were 186,800 shares repurchased by the Company during the thirteen weeks ended May 3, 2025.~~

The timing and the number of shares repurchased are subject to the discretion of the Company and may be affected by market conditions and other factors. The Share Repurchase Program does not obligate the Company to acquire any particular amount of common stock and may be modified, suspended or terminated at any time.

Dividends

During the thirteen weeks ended ~~May~~August 32, 2025, the Board declared a quarterly cash dividend payment of $0.08 per share of common stock (the “Dividend”). The Dividend was payable on ~~April~~July 169, 2025 to stockholders of record of issued and outstanding shares of the Company’s common stock as of ~~April~~June 225, 2025. During the thirteen and twenty-six weeks ended ~~May~~August 32, 2025, the Company paid $1.2 million and $2.4 million, respectively, in dividends. While dividends are generally recorded as a reduction to Retained earnings, since the Company has an accumulated deficit, dividends are recorded as a reduction to Additional paid-in capital onin the condensed consolidated balance sheets.

The Company intends to pay cash dividends quarterly in the future, subject to market conditions and at the discretion of the Board. Our ability to pay dividends in the future is based on a number of factors, such as earnings levels, capital requirements, restrictions imposed by applicable law, our overall financial condition, restrictions in our debt agreements and the ability of our operating subsidiaries to pay dividends to us as a holding company.

Subsequent Events

On ~~June~~August 327, 2025, the Board declared a quarterly cash dividend of $0.08 per share, payable on ~~July~~October 91, 2025 to stockholders of record of issued and outstanding shares of the Company’s common stock as of ~~June~~September 2517, 2025.

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9. Net Income Per Share

The following table summarizes the computation of basic and diluted net income per common share (“EPS”) (in thousands, except share and per share data):

	For the Thirteen Weeks Ended				For the Twenty-Six Weeks Ended
	May 3, 2025		May 4, 2024
	August 2, 2025		August 3, 2024		August 2, 2025		August 3, 2024
Numerator
Net income	$	1110,~~692~~515	$	168,~~696~~191	$	22,207	$	24,887
Denominator
Weighted average number of common shares outstanding		15,~~314~~254,~~474~~411		1011,~~692~~336,~~241~~014		15,284,442		11,014,128
Assumed exercise of warrants		—		3,~~564~~570,~~687~~648		—		3,567,668
Weighted average common shares, basic		15,~~314~~254,~~474~~411		14,~~256~~906,~~928~~662		15,284,442		14,581,796
Dilutive effect of share-based awards		7642,~~483~~672		~~138~~191,~~269~~639		59,577		164,953
Weighted average common shares, diluted		15,~~390~~297,~~957~~083		1415,~~395~~098,~~197~~301		15,344,019		14,746,749
Net income per common share, basic	$	0.7669	$	10.1755	$	1.45	$	1.71
Net income per common share, diluted	$	0.7669	$	10.1654	$	1.45	$	1.69

Share-based awards are excluded from the diluted earnings per share calculation when their inclusion would have an antidilutive effect such as when the Company has a net loss for the reporting period, or if the assumed proceeds per share of the award is in excess of the related fiscal period’s average price of the Company’s common stock. Accordingly, ~~262~~279,~~565~~851 and ~~279~~278,~~786~~166 shares for the thirteen and twenty-six weeks ended ~~May~~August 32, 2025, respectively, and ~~May~~62,288 4and 171,037 shares for the thirteen and twenty-six weeks ended August 3, 2024, respectively, were excluded from the diluted earnings per share calculation because their inclusion would be antidilutive.

For the thirteen weeks ended ~~May~~August 3, ~~2025 and May 4,~~ 2024, warrants issued to the Subordinated Facility holders have been included in the denominator for basic and diluted EPS calculations as the exercise of the warrants is near certain because the exercise price is non-substantive in relation to the fair value of the common shares to be issued upon exercise. During the thirteen weeks ended November 2, 2024, all warrants were exercised. In accordance with the terms of the warrant agreement, dated as of October 2, 2020, as amended on December 4, 2020, in the event of a dividend payment on the shares of common stock, the exercise ratio in effect immediately following the record date of such dividend distribution date shall be proportionately adjusted to give effect to the total number of shares of common stock constituting such dividend.

10. Share-Based Payment

~~The~~On ~~J.Jill~~April 11, ~~Inc. Omnibus Equity Incentive Plan~~2025, asthe ~~amended~~Board approved and ~~restated~~authorized onan ~~June~~amendment 1,and ~~2023~~restatement (the “~~A&R Plan~~Amendment”), ~~reserves~~to athe ~~maximum~~Company’s ofAmended ~~2,043,453~~and ~~shares~~Restated of2027 ~~common~~Omnibus ~~stock~~Incentive ~~for~~Plan ~~issuance~~(the ~~upon~~“A&R ~~exercise~~Plan”). ofThe ~~options,~~A&R orPlan inis ~~respect~~administered ofby ~~granted~~the ~~awards.~~Compensation AsCommittee of ~~May~~the 3,Board ~~2025,~~of Directors (the ~~A&R~~“Committee”). ~~Plan~~The ~~had~~Committee anhas ~~aggregate~~the ofauthority ~~397,329~~to ~~shares~~determine ~~remaining~~the ~~for~~type, ~~future~~size ~~issuance~~and ~~pursuant~~terms toand ~~awards~~conditions ~~that~~of ~~may~~awards be granted byunder the ~~Board~~A&R Plan.

~~During~~On June 27, 2025, the ~~thirteen~~Company ~~weeks~~registered ~~ended~~an ~~May~~additional 3750,000 ~~2025~~shares ~~and~~of ~~May~~its 4,common ~~2024,~~stock ~~the~~at ~~Board~~par ~~approved~~value ~~and~~of ~~granted~~$0.01 ~~Restricted~~per ~~Stock~~share. ~~Units~~As ~~(“RSUs”)~~of August 2, ~~dividend~~2025, ~~equivalent~~the ~~RSUs~~A&R Plan has 2,793,453 ~~Performance~~shares ~~Stock~~of ~~Units~~common ~~(“PSUs”)~~stock ~~and~~reserved ~~dividend~~for ~~equivalent~~issuance ~~PSUs~~to ~~under~~awards granted by the ~~A&R~~Committee ~~Plan~~with an aggregate of 1,187,158 shares remaining for future issuance.

During the twenty-six weeks ended August 2, 2025 and August 3, 2024, the Board approved and granted Restricted Stock Units (“RSUs”), dividend equivalent RSUs, Performance Stock Units (“PSUs”) and dividend equivalent PSUs under the A&R Plan.

Restricted Stock Units

For the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 and ~~May~~August 43, 2024, the Board granted RSUs under the A&R Plan, which vest in one to three equal annual installments, beginning one year from the date of grant. The grant-date fair value of RSUs is recognized as expense on a straight-line basis over the requisite service period, which is generally the vesting period. In connection with the cash dividend paid on the Company’s common stock and in accordance with the terms of the A&R Plan, participants holding RSUs were credited with dividend equivalent RSUs, which are subject to the same vesting terms as the RSUs. For the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 and ~~May~~August 43, 2024, the fair market value of RSUs was determined based on the market price of the Company’s shares on the date of the grant.

The following table summarizes the RSU awards activity for the thirteen weeks ended May 3, 2025:

	Number of RSUs			Weighted Average Grant Date Fair Value
Unvested units outstanding at February 1, 2025		479,888		$	23.66
Granted		424,732		$	15.84
Vested		(238,694	)	$	18.56
Forfeited		(42,394	)	$	28.62
Unvested units outstanding at May 3, 2025		623,532		$	20.02

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AsThe offollowing ~~May~~table 3,summarizes ~~2025,~~the ~~there~~RSU ~~was~~awards ~~$11.3~~activity ~~million~~for ofthe ~~total unrecognized compensation expense related to unvested RSUs, which is expected to be recognized over a weighted~~twenty-~~average~~six ~~service period of 2.1 years. The total fair value of RSUs vested during the thirteen~~ weeks ended ~~May~~August ~~3, 2025 and May 4, 2024 was $4.4 million and $~~2~~.5 million~~, ~~respectively.~~2025:


	Number of RSUs			Weighted Average Grant Date Fair Value
Unvested units outstanding at February 1, 2025		479,888		$	23.66
Granted		427,832		$	15.84
Vested		(259,588	)	$	18.80
Forfeited		(60,590	)	$	26.46
Unvested units outstanding at August 2, 2025		587,542		$	19.89

As of August 2, 2025, there was $9.6 million of total unrecognized compensation expense related to unvested RSUs, which is expected to be recognized over a weighted-average service period of 1.9 years. The total fair value of RSUs vested during the twenty-six weeks ended August 2, 2025 and August 3, 2024 was $4.9 million and $3.2 million, respectively.

Performance Stock Units

For the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 and ~~May~~August 43, 2024, the Board granted PSUs, a portion of which are based on achieving an adjusted earnings before interest, taxes, depreciation and amortization (“Adjusted EBITDA”) goal and the remaining portion is based on achieving an annualized absolute total shareholder return (“TSR”) growth goal.

Each PSU award reflects a target number of shares (“Target Shares”) that may be issued to the award recipient provided the employee continues to provide services to the Company throughout the three-year performance period of the award. For Adjusted EBITDA based PSUs, the number of units earned will be determined based on the achievement of the predetermined Adjusted EBITDA goals at the end of each performance year, and for TSR based PSUs, the number of units earned will be determined based on the achievement of the predetermined TSR growth goal at the end of a three-year performance period. The TSR is based on J.Jill’s 30-trading day average beginning and closing price of the three-year performance period, assuming the reinvestment of dividends. Depending on the performance results based on Adjusted EBITDA and TSR, the actual number of shares that a grant recipient receives at the end of the vesting period may range from 0% to 200% of the Target Shares granted. PSUs are converted into shares of common stock upon vesting, under the terms of the A&R Plan. In connection with the cash dividend paid on the Company’s common stock and in accordance with the terms of the A&R Plan, participants holding PSUs were credited with dividend equivalent PSUs, a portion of which are based on an Adjusted EBITDA goal and the remaining portion is based on achieving an annualized TSR growth goal, each subject to the same vesting terms as the corresponding PSUs.

The fair value of the PSUs granted during the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 for which the performance is based on an Adjusted EBITDA goal was determined based on the market price of the Company’s shares on the date of the grant. Additionally, for those awards whose performance is based on a TSR growth goal, the fair value was estimated using a Monte Carlo simulation as of the grant date. These valuations were based on the assumptions noted below:


Monte Carlo Simulation Assumptions
Risk Free Interest Rate	3.66%-3.68%
Expected Dividend Yield		—
Expected Volatility	45.85%-46.39%
Expected Term	2.75-2.81

The Company recognizes share-based compensation expense related to Adjusted EBITDA based PSUs based on the Company’s estimate of the percentage of the award that will be achieved. The Company evaluates the estimate of these awards on a quarterly basis and adjusts share-based compensation expense related to these awards, as appropriate. For the TSR based PSUs, the share-based compensation expense is recognized on a straight-line basis over the three-year performance period based on the grant-date fair value of these PSUs.

The following table summarizes the PSU awards activity for the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025:

	Number of PSUs			Weighted Average Grant Date Fair Value
Unvested units outstanding at February 1, 2025		167,743		$	36.56
Granted		~~103~~104,~~746~~786		$	1112.9902
Forfeited		(5369,~~090~~564	)	$	3633.5259
Unvested units outstanding at May 3, 2025		218,399		$	23.17
Unvested units outstanding at August 2, 2025		202,965		$	23.05

As of ~~May~~August 32, 2025, there was $1.86 million of total unrecognized compensation expense related to unvested PSUs, which is expected to be recognized over a weighted-average service period of 21.58 years.

Share-based compensation expense for RSUs and PSUs was recorded in the Selling, general and administrative expenses in the condensed consolidated statement of operations and comprehensive income. The Company recorded $1.0 million for the thirteen weeks ended May 3, 2025, and $1.3 million for the thirteen weeks ended May 4, 2024. As per the terms of the A&R Plan, as the dividend equivalent awards are subject to the same vesting conditions as their underlying awards, the Company did not record any additional share-based compensation expense associated with these awards.

Stock Options

On December 9, 2024, the Company entered into a Consulting Agreement with Elm St Advisors, LLC (“Elm Street”), which was subsequently amended on March 11, 2025 (as amended, the "Consulting Agreement"). The Consulting Agreement resulted in a net award of 33,334 stock options to Elm Street, which vested on February 7, 2025. The amendment resulted in the cancellation of

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~~66,666~~Share-based ofcompensation ~~the~~expense ~~original~~for ~~100,000~~RSUs ~~stock~~and ~~option~~PSUs ~~initially~~was ~~awarded~~recorded ~~under~~in the ~~Consulting Agreement~~Selling, general and ~~accordingly,~~administrative expenses in the ~~reversal~~condensed consolidated statement of $0operations and comprehensive income.3 ~~million~~The ofCompany ~~compensation~~recorded ~~expense~~$1.4 ~~was~~million ~~reversed~~and in$2.4 ~~Selling,~~million ~~general~~for the thirteen and ~~administrative~~twenty-six ~~expenses~~weeks onended ~~the~~August ~~condensed~~2, ~~consolidated~~2025, ~~statements~~respectively, ofand ~~operations~~$1.7 million and ~~comprehensive~~$3.0 ~~income~~million ~~during~~for the thirteen and twenty-six weeks ended ~~May~~August 3, ~~2025~~2024, respectively. ~~The~~As ~~stock~~per ~~options~~the ~~expire~~terms ~~three~~of ~~years~~the ~~from~~A&R Plan, as the ~~December~~dividend 9,equivalent ~~2024~~awards ~~grant~~are ~~date.~~subject Asto ofthe ~~May~~same 3,vesting ~~2025~~conditions as their underlying awards, ~~there~~the ~~was~~Company nodid ~~unrecognized~~not ~~compensation~~record ~~cost~~any asadditional ~~the~~share-based ~~stock~~compensation ~~options~~expense ~~were~~associated ~~fully~~with ~~vested~~these awards.

Stock Options

On December 9, 2024, the Company entered into a consulting agreement with Elm St Advisors, LLC (“Elm Street”), which was subsequently amended on March 11, 2025 (as amended, the “Consulting Agreement”). The Consulting Agreement resulted in a net award of 33,334 stock options to Elm Street, which vested on February 7, 2025. The amendment resulted in the cancellation of 66,666 of the original 100,000 stock option initially awarded under the Consulting Agreement, and accordingly, $0.3 million of compensation expense was reversed in Selling, general and administrative expenses on the condensed consolidated statements of operations and comprehensive income during the twenty-six weeks ended August 2, 2025. The stock options expire three years from the December 9, 2024 grant date. As of August 2, 2025, there was no unrecognized compensation cost as the stock options were fully vested.

The Company applied liability accounting to the stock options prior to their vesting since the Board retained sole discretion over the determination of the milestone achievements and the related vesting, as described in the Consulting Agreement. Upon vesting the stock options became equity-classified and the corresponding liability was reclassified from Accrued expenses and other current liabilities to Additional paid-in capital on the condensed consolidated balance sheets.

The fair value of the stock options as of February 7, 2025 was calculated using the Black-Scholes option-pricing model with the following assumptions:

Black Scholes Options Pricing Model	February 7, 2025
Risk Free Interest Rate	~~4.27%~~	4.27	%
Expected Dividend Yield	~~1.0%~~	1.0	%
Expected Volatility	~~45.90%~~	45.90	%
Expected Term	~~1.59~~	1.59

During the thirteen weeks ended ~~May~~August 32, 2025, the outstanding stock options, including previously issued stock options have a weighted average fair value of $30.17, weighted average exercise price of $59.85 and a weighted average remaining contractual term of 2.1.7 years.

11. Related Party Transactions

On June 14, 2024, the Company, and TowerBrook, as the Selling Stockholder, completed the Equity Offering, which resulted in the dilution of TowerBrook’s ownership and voting power in the Company. As a result, TowerBrook no longer controls a majority of the voting power of the Company’s outstanding voting stock and, therefore, the Company no longer qualifies as a “controlled company” within the meaning of the New York Stock Exchange corporate governance standards. Despite this change, TowerBrook remains an affiliated entity of the Company.

For the thirteen and twenty-six weeks ended ~~May~~August 32, 2025 and ~~May~~August 43, 2024, the Company incurred an immaterial ~~amounts~~amount of other expenses in connection with ~~other~~ related party transactions. As of ~~May~~August 32, 2025 and February 1, 2025, the Company owed its other related parties immaterial amounts.

As discussed in Note 10 - Share-Based Payment, the Company and Elm Street entered into the Consulting Agreement to assist the Company in developing enhanced operational strategies with a focus on growth opportunities. Elm Street is owned by Jim Scully, who served as a director on the Company’s Board until June 2024. During the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 ~~and May 4, 2024,~~ the Company incurred costs of $0.4 million ~~and immaterial amounts associated with the Consulting Agreement, respectively,~~ under the Consulting Agreement. As of ~~May~~August 32, 2025 and February 1, 2025, the Company owed an immaterial amount and $0.7 million, respectively. ~~Subsequent~~Effective toMay ~~quarter end~~20, ~~in May~~ 2025, the Company and Elm Street agreed to end the engagement.

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12. Commitments and Contingencies

Legal Proceedings

The Company is subject to various legal proceedings that arise in the ordinary course of business. Although the outcome of such proceedings cannot be predicted with certainty, management does not believe that the Company is presently party to any legal proceedings the resolution of which management believes would have a material adverse effect on the Company’s financial statements. The Company establishes reserves for specific legal matters, including legal costs, when the Company determines that the likelihood of an unfavorable outcome is probable, and the loss is reasonably estimable.

13. Segment Reporting

~~Operating~~The ~~Segments~~Company operates through two operating segments, Retail and Direct, based on the criteria used by the CODM to monitor performance and allocate resources. For reporting purposes, these operating segments have been aggregated into a single reportable segment due to their similar economic characteristics and shared resources. The segment derives its revenues from the sale of apparel and accessory merchandise through the retail stores and website and catalog orders.

The Company operates through two operating segments, Retail and Direct, based on the criteria used by the CODM to monitor performance and allocate resources. For reporting purposes, these operating segments have been aggregated into a single reportable

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segment due to their similar economic characteristics and shared resources. The segment derives its revenues from the sale of apparel and accessory merchandise through the retail stores and website and catalog orders.

Performance Assessment and Resource Allocation

The Company’s CODM is the Chief Executive Officer. To assess the performance of the Company, the CODM primarily uses net income to analyze shopping behaviors and allocate resources effectively to enhance sales and margins. Net income is integral to the annual budgeting and forecasting process, with monthly reviews of variances from actuals against plan and forecast when making decisions on marketing spend, capital investments, and personnel. The accounting policies of the segment are the same as those described in the summary of significant accounting policies.

An extract of the financial information that is regularly provided to the CODM for the Company’s single reportable segment is listed below:

	For the Thirteen Weeks Ended				For the Twenty-Six Weeks Ended
	May 3, 2025		May 4, 2024
	August 2, 2025		August 3, 2024		August 2, 2025		August 3, 2024
Net sales	$	153,~~624~~987	$	~~161~~155,~~513~~242	$	307,611	$	316,755
Costs of goods sold (exclusive of depreciation and amortization)		4348,~~267~~630	$	4345,~~776~~848		91,897	$	89,624
Selling expenses		4748,~~774~~794		46,~~629~~694		96,568		91,804
Marketing expenses		1412,~~239~~097		1411,~~347~~794		26,336		26,141
General and administrative expenses		2118,~~009~~877		2120,~~117~~719		39,886		41,836
Other segment items (a)		15,~~643~~074		1821,~~948~~996		30,717		42,463
Net income and total comprehensive income	$	1110,~~692~~515	$	168,~~696~~191	$	22,207	$	24,887

(a)

Other segment items represent the Company's OMS upgrade, management incentives, impairments of long-lived assets, loss on debt refinancing, interest expense, interest income, income taxes, and depreciation and amortization.

Geographic Information

All of the Company’s identifiable assets are located in the United States, which is where the Company is domiciled. The Company has immaterial sales outside the United States. No customer represents more than 10% of total revenues for any period presented.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis should be read in conjunction with our condensed consolidated financial statements and related notes thereto included elsewhere in this quarterly report on Form 10-Q (the “Quarterly Report”). The following discussion contains forward-looking statements that reflect our plans, estimates and assumptions. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause such differences are discussed in the sections of this Quarterly Report titled “Risk Factors” and “Special Note Regarding Forward-Looking Statements.”

We operate on a 52- or 53-week fiscal year that ends on the Saturday that is closest to January 31. Each fiscal year generally is comprised of four 13-week fiscal quarters, although in the years with 53 weeks, the fourth quarter represents a 14-week period. The fiscal year ending January 31, 2026 (“Fiscal Year 2025”) and fiscal year ended February 1, 2025 (“Fiscal Year 2024”) are both comprised of 52 weeks.

All references in this Quarterly Report to “J.Jill,” “we,” “our,” “us,” “the Company” or similar terms are to J.Jill, Inc. and its subsidiaries.

Overview

J.Jill is a national lifestyle brand that provides apparel, footwear and accessories designed to help its customers move through a full life with ease. The brand represents an easy, thoughtful and inspired style that celebrates the totality of all women and designs its products with its core brand ethos in mind: keep it simple and make it matter. J.Jill offers a high touch customer experience through ~~249~~247 stores nationwide and a robust ecommerce platform. J.Jill is headquartered outside Boston.

Factors Affecting Our Operating Results

Various factors are expected to continue to affect our results of operations going forward, including the following:

Overall Economic Trends. Consumer purchases of clothing and other merchandise generally decline during recessionary periods and other periods when disposable income is adversely affected, and consequently our results of operations may be affected by general economic conditions. For example, reduced consumer confidence, lower availability, inflationary pressures and higher cost of consumer credit may reduce demand for our merchandise and may limit our ability to increase or sustain prices. The growth rate of the market could be affected by macroeconomic conditions in the United States and abroad. Additionally, the occurrence or reoccurrence of any significant pandemic, regional conflicts, or other geopolitical disruptions could impact our sales and business operations.

Consumer Preferences and Fashion Trends. Our ability to maintain our appeal to existing customers and attract new customers depends on our ability to anticipate fashion trends. During periods in which we have successfully anticipated fashion trends, we have generally had more favorable results.

Competition. The retail industry is highly competitive and retailers compete based on a variety of factors, including design, quality, price and customer service. Levels of competition and the ability of our competitors to more accurately predict fashion trends and otherwise attract customers through competitive pricing or other factors may impact our results of operations.

Our Strategic Initiatives. The ongoing implementation of strategic initiatives will continue to have an impact on our results of operations. These initiatives include our ecommerce platform and our initiative to upgrade and enhance our information systems, including the upgrade of our order management system. Although initiatives of this nature are designed to create growth in our business and continue improvement in our operating results, the timing of expenditures related to these initiatives, as well as the achievement of returns on our investments, may affect our results of operations in future periods.

Pricing and Changes in Our Merchandise Mix or Supply Chain Issues. Our product offering changes from period to period, as do the prices at which goods are sold and the margins we are able to earn from the sales of those goods. The levels at which we are able to price our merchandise are influenced by a variety of factors, including the quality of our products, cost of production, prices at which our competitors are selling similar products, sourcing and/or distributing product, and the willingness of our customers to pay for products.

Potential Changes in Tax Laws and/or Regulations. Changes in tax laws in any of the multiple jurisdictions in which we operate, or adverse outcomes from tax audits that we may be subject to in any of the jurisdictions in which we operate, could adversely affect our business, financial condition and operating results. Additionally, any potential changes with respect to tax and trade policies, tariffs and government regulations affecting trade between the U.S. and other countries could adversely affect our business, as we source the majority of our merchandise from manufacturers located outside of the U.S.

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Tariffs. OnThe ~~April~~United 2,States ~~2025,~~has ~~the~~recently ~~U.S.~~enacted ~~government~~significant ~~announced~~changes ~~additional~~to its trade policy and imposed substantial tariffs on ~~many~~imported goods ~~imported~~from toa ~~the~~number of countries. Changes in U.S. Wetrade ~~continue~~policy and uncertainty surrounding tariff rates have contributed to ~~monitor~~overall ~~international~~macroeconomic volatility, and the eventual outcome of the trade policy ~~and~~may increase the ~~impact~~cost ~~final~~of ~~tariff~~our ~~rates~~merchandise ~~will~~and ~~have~~therefore onnegatively impact our ~~business,~~gross ~~including~~margins ~~actions~~in future quarters. If elevated tariff levels persist, we ~~can~~may ~~take~~see topressure ~~mitigate~~on ~~them~~our level of profitability.

How We Assess the Performance of Our Business

In assessing the performance of our business, we consider a variety of financial and operating metrics, including financial measures calculated in accordance with U.S. generally accepted accounting principles (“GAAP”) and non-GAAP measures, such as:

Net sales are impacted by the size of our active customer base, product assortment and availability, marketing and promotional activities and the spending habits of our customers. Net sales are also impacted by the migration of single-channel customers to omnichannel customers who, on average, spend three times more than single-channel customers.

Total company comparable sales include sales net ~~sales~~of returns from our retail stores that have been open for more than 52 weeks and from our Direct channel. This measure highlights the performance of existing stores open during the period, while excluding the impact of new store openings and closures. When a store in the total company comparable store base is temporarily closed for four or more days within a fiscal week, the store is excluded from the comparable store base; if it is temporarily closed for three or fewer days within a fiscal week, the store is included within the comparable store base. Certain of our competitors and other retailers may calculate total company comparable sales differently than we do. Our comparable sales are based on a 52-week period. The total company comparable sales calculation shifts the weeks in the fiscal year containing the fifty-third week to align like-for-like. As a result, the reporting of our total company comparable sales may not be comparable to sales data made available by other companies.

Number of stores reflects all stores open at the end of a reporting period. In connection with opening new stores, we incur pre-opening costs. Pre-opening costs include expenses incurred prior to opening a new store and primarily consist of payroll, travel, training, marketing, initial opening supplies and costs of transporting initial inventory and fixtures to retail stores, as well as occupancy costs incurred from the time of possession of a store site to the opening of that store. In connection with closing stores, we incur store-closing costs. Store-closing costs primarily consist of lease termination penalties and costs of transporting inventory and fixtures to other store locations. These pre-opening and store-closing costs are included in selling, general and administrative expenses and are generally incurred and expensed within 30 days of opening a new store or closing a store.

Gross profit is equal to our net sales less costs of goods sold. Gross profit as a percentage of our net sales is referred to as gross margin.

Costs of goods sold (“COGS”) consists of the direct costs of sold merchandise, which include customs, taxes, tariffs, duties, commissions and inbound shipping costs, inventory shrinkage, and adjustments and reserves for excess, aged and obsolete inventory. COGS does not include distribution center costs and allocations of indirect costs, such as occupancy, depreciation, amortization, or labor and benefits. We review our inventory levels on an ongoing basis to identify slow-moving merchandise and use markdowns to liquidate these products. Changes in the assortment of our products may also impact our gross profit. The timing and level of markdowns are driven by customer acceptance of our merchandise. The Company’s COGS, and consequently gross profit, may not be comparable to those of other retailers, as inclusion of certain costs vary across the industry.

The variability in COGS is due to raw materials, transportation and freight costs. These costs fluctuate based on certain factors beyond our control, including labor conditions, inbound transportation or freight costs, energy prices, currency fluctuations and commodity prices. We place orders with merchandise suppliers in U.S. dollars and, as a result, are not exposed to significant foreign currency exchange risk.

Selling, general and administrative (“SG&A”) expenses include all operating costs not included in COGS. These expenses consist primarily of all payroll and related expenses, occupancy costs, information systems costs and other operating expenses related to our stores and operations at our headquarters, including utilities, depreciation and amortization. These expenses also consist of marketing expense, including catalog production and mailing costs, warehousing, distribution and outbound shipping costs, customer service operations, consulting and software services, natural disasters, professional services and other administrative costs. Additionally, our outbound shipping costs may fluctuate due to surcharges from shipping vendors based on demand for shipping services.

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With the exception of store selling expenses, certain marketing expenses and incentive compensation, SG&A expenses generally do not vary proportionately with net sales. As a result, SG&A expenses as a percentage of net sales are usually higher in lower-volume periods and lower in higher-volume periods.

Adjusted earnings before interest, taxes, depreciation and amortization (“Adjusted EBITDA”) and Adjusted EBITDA Margin. Adjusted EBITDA represents net income plus (less) depreciation and amortization, income tax provision, interest expense, interest income, equity-based compensation expense, write-off of property and equipment, amortization of cloud-based software implementation costs, adjustment for exited retail stores, impairment of long-lived assets, loss on extinguishment of debt, and other non-recurring items, primarily consisting of non-ordinary course professional fees, non-employee share-based payments, CEO transition costs, and legal settlements and fees associated with certain non-recurring transactions and events. We present Adjusted EBITDA on a consolidated basis because management uses it as a supplemental measure in assessing our operating performance, and we believe that it is helpful to investors, securities analysts and other interested parties as a measure of our comparative operating performance from period to period. We also use Adjusted EBITDA as one of the primary methods for planning and forecasting overall expected performance of our business and for evaluating on a quarterly and annual basis actual results against such expectations. Further, we recognize Adjusted EBITDA as a commonly used measure in determining business value and as such, use it internally to report results. Adjusted EBITDA margin represents, for any period, Adjusted EBITDA as a percentage of net sales.

While we believe that Adjusted EBITDA is useful in evaluating our business, Adjusted EBITDA is a non-GAAP financial measure that has limitations as an analytical tool. Adjusted EBITDA should not be considered an alternative to, or substitute for, net income, which is calculated in accordance with GAAP. In addition, other companies, including companies in our industry, may calculate Adjusted EBITDA differently or not at all, which reduces the usefulness of Adjusted EBITDA as a tool for comparison. We recommend that you review the reconciliation of Adjusted EBITDA to net income, the most directly comparable GAAP financial measure, and the calculation of the resultant Adjusted EBITDA margin below and not rely solely on Adjusted EBITDA or any single financial measure to evaluate our business.

Reconciliation of Net Income to Adjusted EBITDA and Calculation of Adjusted EBITDA Margin

The following table provides a reconciliation of net income to Adjusted EBITDA and the calculation of Adjusted EBITDA margin for the periods presented.

	For the Thirteen Weeks Ended						For the Twenty-Six Weeks Ended
(in thousands)	~~May~~August 32, 2025			~~May~~August 43, 2024			August 2, 2025			August 3, 2024
Statements of Operations Data:
Net income	$	1110,~~692~~515		$	168,~~696~~191		$	22,207		$	24,887
Add (Less):
Depreciation and amortization		5,~~349~~305			5,~~827~~007			10,654			10,834
Income tax provision		4,~~969~~033			63,~~228~~075			9,002			9,303
Interest expense		2,~~789~~733			63,~~436~~724			5,522			10,160
Interest income		(~~388~~498	)		(~~988~~538	)		(886	)		(1,526	)
Adjustments:
Equity-based compensation expense (a)		~~966~~1,506			1,~~254~~696			2,472			2,950
Write-off of property and equipment (b)		~~151~~44			651			195			57
Amortization of cloud-based software implementation costs (c)		~~457~~661			~~221~~244			1,118			465
Adjustment for exited retail stores (d)		(232	)		(509	)
Loss on extinguishment of debt (d)		—			8,570			—			8,570
Impairment of long-lived assets (e)		207			253
Adjustment for exited retail stores (e)		—			(106	)		(232	)		(615	)
Other non-recurring items (f)		1,375			223
Impairment of long-lived assets (f)		5			58			212			311
Adjusted EBITDA	$	27,335		$	35,647
Other non-recurring items (g)		1,285			215			2,660			438
Net sales	$	153,624		$	161,513
Adjusted EBITDA	$	25,589		$	30,187		$	52,924		$	65,834
Adjusted EBITDA margin		17.8	%		22.1	%
Net sales	$	153,987		$	155,242		$	307,611		$	316,755
Adjusted EBITDA margin		16.6	%		19.4	%		17.2	%		20.8	%

(a)

Represents expenses associated with equity incentive instruments granted to our management and Board of Directors (the “Board”). Incentive instruments are accounted for as equity-classified awards with the related compensation expense recognized based on fair value at the date of the grant.

(b)

Represents net gain or loss on the disposal of fixed assets.

(c)

Represents amortization of capitalized implementation costs related to cloud-based software arrangements that are included within Selling, general and administrative expenses.

(d)

Represents ~~non-cash~~loss ~~gains~~on ~~associated~~the ~~with~~prepayment ~~exiting~~of ~~store~~a ~~leases~~portion ~~earlier~~of ~~than~~the ~~anticipated~~term loan (the “Term Loan Credit Agreement” and, such facility, the “Term Loan Facility”).

(e)

Represents ~~impairment~~noncash ofgains ~~long-lived~~associated ~~assets~~with ~~related~~exiting tostore ~~right~~leases ofearlier ~~use~~than ~~assets and leasehold improvements~~anticipated.

Represents items management believes are not indicative of ongoing operating performance, including non-ordinary course professional fees, non-employee share-based payments, and legal settlements and fees.

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(f)

Represents impairment of long-lived assets related to right of use assets and leasehold improvements.

(g)

Represents items management believes are not indicative of ongoing operating performance, including CEO transition costs, non-ordinary course legal and professional fees, non-employee share-based payments, and legal settlements and fees.

Results of Operations

Thirteen weeks ended ~~May~~August 32, 2025 Compared to Thirteen weeks ended ~~May~~August 43, 2024

The following table summarizes our condensed consolidated results of operations for the periods indicated:

	For the Thirteen Weeks Ended												Change from the Thirteen Weeks Ended ~~May~~August 43, 2024 to the Thirteen Weeks
	May 3, 2025						May 4, 2024						Ended May 3, 2025
	August 2, 2025						August 3, 2024						Ended August 2, 2025
(in thousands)	Dollars			% of NetSales			Dollars			% of NetSales			$ Change			% Change
Net sales	$	153,~~624~~987			100.0	%	$	~~161~~155,~~513~~242			100.0	%	$	(71,~~889~~255	)		(40.98	)%
Costs of goods sold		4348,~~267~~630			2831.26	%		4345,~~776~~848			2729.15	%		~~(509~~2,782	)		(16.21	)%
Gross profit		~~110~~105,357			7168.84	%		~~117~~109,~~737~~394			7270.95	%		(74,~~380~~037	)		(6.3.7	)%
Selling, general and administrative expenses		9188,~~088~~569			5957.35	%		8986,~~112~~314			55.26	%		12,~~976~~255			2.26	%
Impairment of long-lived assets		~~207~~5			0.10	%		~~253~~58			0.20	%		(4653	)		(1891.24	)%
Operating income		1916,~~062~~783			1210.49	%		2823,~~372~~022			1714.68	%		(96,~~310~~239	)		(3227.81	)%
Interest expense		2,789			1.8	%		6,436			4.0	%		(3,647	)		(56.7	)%
Loss on extinguishment of debt		—			0.0	%		8,570			5.5	%		(8,570	)		100.0	%
Interest income		(388	)		(0.3	)%		(988	)		(0.6	)%		600			60.7	%
Interest expense		2,733			1.8	%		3,724			2.4	%		(991	)		(26.6	)%
Income before provision for income taxes		16,661			10.8	%		22,924			14.2	%		(6,263	)		(27.3	)%
Interest income		(498	)		(0.3	)%		(538	)		(0.3	)%		40			7.4	%
Income tax provision		4,969			3.2	%		6,228			3.9	%		(1,259	)		(20.2	)%
Income before provision for income taxes		14,548			9.4	%		11,266			7.3	%		3,282			29.1	%
Net income	$	11,692			7.6	%	$	16,696			10.3	%	$	(5,004	)		(30.0	)%
Income tax provision		4,033			2.6	%		3,075			2.0	%		958			31.2	%
Net income	$	10,515			6.8	%	$	8,191			5.3	%	$	2,324			28.4	%

Net Sales

Net sales for the thirteen weeks ended ~~May~~August 32, 2025 decreased $71.93 million, or 40.98%, to $~~153~~154.60 million from $~~161~~155.52 million for the thirteen weeks ended ~~May~~August 43, 2024. At the end of those same periods, we operated ~~249~~247 and 244 retail stores, respectively. The decrease in net sales was primarily due to a decrease in total company comparable sales of 51.70%, compared to the thirteen weeks ended August 3, 2024. The decrease was primarily driven by a decline in full price mix and an increase in promotional activities compared to the thirteen weeks ended ~~May~~August 43, 2024.

Retail contributed 53.36% of our net sales in the thirteen weeks ended ~~May~~August 32, 2025 and 5352.09% in the thirteen weeks ended ~~May~~August 43, 2024. Our Direct channel contributed 46.74% of our net sales in the thirteen weeks ended ~~May~~August 32, 2025 and 47.01% in the thirteen weeks ended ~~May~~August 43, 2024.

Gross Profit and Costs of Goods Sold

Gross profit for the thirteen weeks ended ~~May~~August 32, 2025 decreased $7.4.0 million, or 6.3.7%, to $~~110~~105.4 million from $~~117~~109.74 million for the thirteen weeks ended ~~May~~August 43, 2024. The gross margin for the thirteen weeks ended ~~May~~August 32, 2025 was 7168.84% compared to 7270.95% for the thirteen weeks ended ~~May~~August 43, 2024. The decrease in gross profit and gross margin for the thirteen weeks ended ~~May~~August 32, 2025 was primarily driven by a ~~decline~~higher inmix ~~full~~of ~~price~~markdown ~~mix~~sales, ~~and~~higher anfull-price ~~increase~~promotional inrates, ~~promotional~~and ~~activities~~increased tariffs compared to the thirteen weeks ended ~~May~~August 43, 2024.

Selling, General and Administrative Expenses

SG&A expenses for the thirteen weeks ended ~~May~~August 32, 2025 increased $2.03 million, or 2.26%, to $9188.16 million from $8986.13 million for the thirteen weeks ended ~~May~~August 43, 2024. The increase was primarily driven by a $21.31 million increase in ~~professional~~outbound ~~services~~shipping costs, $1.10 million ~~increase in information systems costs, primarily~~ related to the ~~recent~~CEO ~~system implementation projects~~transition, ~~and~~ $0.9 million ~~due to an increase~~ in ~~lease~~increased occupancy costs, as$0.5 amillion ~~result~~increase ofin ~~new~~information ~~store~~systems ~~openings~~costs, ~~offset~~primarily byrelated ato ~~decrease~~amortization of cloud-based software implementation costs, $10.54 million increase in ~~compensation~~marketing expense, and ~~related~~an ~~expenses,~~increase of $0.53 million ofin depreciation and amortization expense, ~~and~~partially offset by a decrease of $01.39 million in ~~shipping~~compensation, ~~costs~~benefits and management incentive expense.

As a percentage of net sales, SG&A expenses were 5957.35% for the thirteen weeks ended ~~May~~August 32, 2025 and 55.26% for the thirteen weeks ended ~~May~~August 43, 2024.

Impairment of long-lived assets

The Company recorded $0.2 million and $0.3 million of impairment charges for the thirteen weeks ended May 3, 2025 and May 4, 2024, respectively.

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Impairment of long-lived assets

For the thirteen weeks ended August 2, 2025 and August 3, 2025 the Company recorded an immaterial amount of impairment charges.

Loss on Extinguishment of Debt

For the thirteen weeks ended August 3, 2024, the Company recognized a loss on debt extinguishment of $8.6 million related to the voluntary prepayment of a portion of the Term Loan Credit Agreement. No such loss was incurred by the Company during the thirteen weeks ended August 2, 2025.

Interest Expense

Interest expense was $2.87 million and $63.47 million for the thirteen weeks ended ~~May~~August 32, 2025 and ~~May~~August 43, 2024, respectively. The decrease was due to a lower debt balance for the thirteen weeks ended ~~May~~August 32, 2025.

Interest Income

For the thirteen weeks ended ~~May~~August 32, 2025 and August 3, 2024, the Company earned interest on cash of $0.45 million~~, compared to $1~~.0 ~~million for the thirteen weeks ended May 4, 2024. The decrease was due primarily to lower cash balances for the thirteen weeks ended May 3, 2025.~~

Income Tax Provision

The Company’s income tax provision was $54.0 million for the thirteen weeks ended ~~May~~August 32, 2025 compared to $63.21 million for the thirteen weeks ended ~~May~~August 43, 2024, while our effective tax rates for the same periods were 2927.87% and 27.23%, respectively. The effective tax rate during the thirteen weeks ended ~~May~~August 32, 2025 is ~~lower~~higher primarily due to the impact of state and local income taxes and executive compensation limitations.

Twenty-Six weeks ended August 2, 2025 Compared to Twenty-Six weeks ended August 3, 2024

The following table summarizes our condensed consolidated results of operations for the periods indicated:


	For the Twenty-Six Weeks Ended												Change from the Twenty-Six Weeks Ended August 3, 2024 to the Twenty-Six Weeks Ended August 2, 2025
(in thousands)	August 2, 2025						August 3, 2024
	Dollars			% of Net Sales			Dollars			% of Net Sales			$ Change			% Change
Net sales	$	307,611			100.0	%	$	316,755			100.0	%	$	(9,144	)		(2.9	)%
Costs of goods sold		91,897			29.9	%		89,624			28.3	%		2,273			2.5	%
Gross profit		215,714			70.1	%		227,131			71.7	%		(11,417	)		(5.0	)%
Selling, general and administrative expenses		179,657			58.4	%		175,426			55.4	%		4,231			2.4	%
Impairment of long-lived assets		212			0.1	%		311			0.1	%		(99	)		(31.8	)%
Operating income		35,845			11.7	%		51,394			16.2	%		(15,549	)		(30.3	)%
Loss on extinguishment of debt		—			0.0	%		8,570			2.7	%		(8,570	)		(100.0	)%
Interest expense		5,522			1.8	%		10,160			3.2	%		(4,638	)		(45.6	)%
Interest income		(886	)		(0.3	)%		(1,526	)		(0.5	)%		640			41.9	%
Income before provision for income taxes		31,209			10.1	%		34,190			10.8	%		(2,981	)		(8.7	)%
Income tax provision		9,002			2.9	%		9,303			2.9	%		(301	)		(3.2	)%
Net income	$	22,207			7.2	%	$	24,887			7.9	%	$	(2,680	)		(10.8	)%

Net Sales

Net sales for the twenty-six weeks ended August 2, 2025 decreased $9.1 million, or 2.9%, to $307.6 million from $316.8 million for the twenty-six weeks ended August 3, 2024. At the end of those same periods, we operated 247 and 244 retail stores, respectively. The decrease in net sales was primarily due to total company comparable sales decrease of 3.5%. The decrease was primarily driven by a decline in full price mix and an increase in promotional activities compared to the thirteen weeks ended August 3, 2024.

Retail contributed 53.4% of our net sales in the twenty-six weeks ended August 2, 2025 and 53.0% in the twenty-six weeks ended August 3, 2024. Our Direct channel contributed 46.6% of our net sales in the twenty-six weeks ended August 2, 2025 and 47.0% in the twenty-six weeks ended August 3, 2024.

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Gross Profit and Costs of Goods Sold

Gross profit for the twenty-six weeks ended August 2, 2025 decreased $11.4 million, or 5.0%, to $215.7 million from $227.1 million for the twenty-six weeks ended August 3, 2024. The gross margin for the twenty-six weeks ended August 2, 2025 was 70.1% compared to 71.7% for the twenty-six weeks ended August 3, 2024. The decrease in gross profit and gross margin for the twenty-six weeks ended August 2, 2025 was primarily driven by a higher mix of markdown sales, higher full-price promotional rates, and increased tariffs compared to the twenty-six weeks ended August 3, 2024.

Selling, General and Administrative Expenses

SG&A expenses for the twenty-six weeks ended August 2, 2025 increased $4.2 million, or 2.4%, to $179.7 million from $175.4 million for the twenty-six weeks ended August 3, 2024. The increase was primarily driven by a $3.3 million increase in consulting and CEO transition costs, $1.8 million increase in occupancy costs, $1.6 million increase in information systems costs, primarily related to amortization of cloud-based software implementation costs, $0.7 million increase in outbound shipping costs, and $0.3 million increase in marketing expense, partially offset by $3.5 million decrease in compensation, benefits and management incentive expense, compared to the twenty-six weeks ended August 3, 2024.

As a percentage of net sales, SG&A expenses were 58.4% for the twenty-six weeks ended August 2, 2025 compared to 55.4% for the twenty-six weeks ended August 3, 2024.

Impairment of long-lived assets

For the twenty-six weeks ended August 2, 2025 and August 3, 2024, the Company recorded noncash impairment charges of $0.2 million and 0.3 million primarily related to leasehold improvements at certain store locations.

Loss on Extinguishment of Debt

For the twenty-six weeks ended August 3, 2024, the Company recognized a loss on extinguishment of debt of $8.6 million related to the voluntary prepayment of a portion of the Term Loan Credit Agreement. No such loss was incurred by the Company during the twenty-six weeks ended August 2, 2025.

Interest Expense

Interest expense was $5.5 million and $10.2 million for the twenty-six weeks ended August 2, 2025 and August 3, 2024, respectively. The decrease was primarily due to a lower debt balance for the twenty-six weeks ended August 2, 2025.

Interest Income

For the twenty-six weeks ended August 2, 2025, the Company earned interest on cash of $0.9 million, compared to $1.5 million for the twenty-six weeks ended August 3, 2024. The decrease in earned interest is primarily due to lower cash balances and a change in interest rates in the comparable period.

Income Tax Provision

The Company’s income tax provision was $9.0 million for the twenty-six weeks ended August 2, 2025 compared to $9.3 million for the twenty-six weeks ended August 3, 2024, while our effective tax rates for the same periods were 28.8% and 27.2%, respectively. The effective tax rate during the twenty-six weeks ended August 2, 2025 is higher primarily due to the impact of state and local income taxes and executive compensation limitations.

Liquidity and Capital Resources

General

Our primary sources of liquidity and capital resources are cash and cash equivalents generated from operating activities and availability under our ABL Facility, so long as certain conditions related to the maturity of the Term Loan Credit Agreement are met. As of ~~May~~August 32, 2025, we had $3145.25 million in cash and $35.7 million of total availability under our ABL Facility. In addition, through our shelf registration statement on file with the SEC or through private transactions, and depending on conditions prevailing in the public and private capital markets, we may from time to time issue equity securities in one or more series in one or more offerings.

On December 6, 2024, the Board approved a share repurchase program (the “Share Repurchase Program”), under which the Company is authorized to repurchase up to $25.0 million of the Company’s common stock for two years following the authorization date. Under the Share Repurchase Program, shares of the Company’s common stock may be purchased from time to time through open market or private transactions, block trades, or such other manner as the Company may determine, in accordance with applicable insider trading and other securities laws and regulations under the Exchange Act. The timing and the number of shares repurchased are subject to the discretion of the Company and may be affected by market conditions and other factors. The Share Repurchase Program does not obligate the Company to acquire any particular amount of common stock and may be modified, suspended or terminated at any time.

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We believe our cash and cash equivalents balance, along with our future cash flows from operations, capacity for borrowings under the ABL Facility and access to credit and capital markets, provide sufficient liquidity to meet the needs of our business operations, make voluntary prepayments, pay dividends, repurchase shares, and to satisfy our projected cash requirements for the next 12 months and the foreseeable future.

Credit Facilities

The Company is party to a secured $175.0 million Term Loan Credit Agreement, with a maturity date of May 8, 2028.

On May 10, 2024 and June 21, 2024, the Company made voluntary ~~principal~~ prepayments of $58.2 million and $27.2 million on the Term Loan Credit Agreement, respectively (see Note 8 - Shareholders’ Equity, Common Stock Issuance, for additional information). Together with the required quarterly payments, the Company has repaid $94.2 million in principal under the Term Loan Credit Agreement in Fiscal Year 2024. In connection with the voluntary principal prepayments, the Company paid a $2.6 million premium, amounting to 3% on the aggregate principal amount being prepaid, and $1.6 million towards interest, in accordance with the provisions of the Term Loan Credit Agreement. The Company recognized a loss on extinguishment of debt of approximately $8.6 million, consisting of $6.0 million of accelerated amortization of the discount and fees and $2.6 million of prepayment premium, in its condensed consolidated statements of operations and comprehensive income.

As of ~~May~~August 32, 2025, the remaining Term Loan Facility principal balance was $74.3 million, which is to be repaid upon maturity on May 8, 2028. As a result of the voluntary principal prepayments described above, there will be no quarterly payments required until the remaining balance is paid in full on the maturity date. The remaining unamortized discount and fees of $4.63 million will continue to be amortized over the remaining term through maturity. See Note 5 - Debt to the condensed consolidated financial statements included in this Quarterly Report for additional information.

There were no short-term borrowings outstanding under the Company’s ABL Facility as of ~~May~~August 32, 2025 and February 1, 2025. At ~~May~~August 32, 2025 and February 1, 2025, the Company had outstanding letters of credit in the amount of $4.3 million and ~~$4.3 million, respectively, and~~ had a maximum additional borrowing capacity of $35.7 million.

As of ~~May~~August 32, 2025, the Company is in compliance with all covenants contained in its outstanding debt arrangements.

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Cash Flow Analysis

The following table shows our cash flows information for the periods presented:

	For the Thirteen Weeks Ended
	For the Twenty-Six Weeks Ended
(in thousands)	~~May~~August 32, 2025			~~May~~August 43, 2024
Net cash provided by operating activities	$	524,~~336~~698		$	2137,~~499~~880
Net cash used in investing activities		(25,~~724~~476	)		(24,~~312~~560	)
Net cash used in financing activities		(69,~~794~~126	)		(467,~~242~~026	)

Net cash provided by operating activities

Net cash provided by operating activities decreased by $1613.12 million during the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 compared to the ~~thirteen~~twenty-six weeks ended ~~May~~August 43, 2024. The decrease during the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 was driven by a decrease in net income of $52.07 million, adjustments to reconcile net income of $14.79 million and ~~changes~~a change in operating assets and liabilities of $9.5.6 million. The change in operating assets and liabilities was driven primarily by ~~decreases~~a decrease in accounts payable of $8.31 million, ~~primarily~~ due mainly to merchandise payables, decrease in accrued expenses and other current liabilities of $32.09 million, ~~mainly~~a ~~consisting~~decrease ofin ~~shipping~~accounts ~~expenses~~receivable of $1.04 million, ~~professional~~due ~~fees~~to timing of ~~$0.9~~collection ~~million,~~of ~~and~~credit ~~payments~~card ~~relating~~receivables, toand ~~other~~a ~~expense~~decrease ~~accruals~~in ~~of $1.0 million and~~ prepaid expenses and other current assets of $01.80 million. ~~The~~These ~~change~~decreases inwere ~~operating assets and liabilities was~~ partially offset by ~~increases~~an increase in ~~accounts~~inventory ~~receivable~~ of $15.5 million, relating to the purchase of product, timing of payments relating to other noncurrent assets of $01.87 million, and ~~inventory~~increases in operating leases assets and liabilities of $0.67 million.

Net cash provided by operating activities during the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 was $524.37 million. Key elements of cash provided by operating activities were (i) net income of $1122.72 million, (ii) adjustments to reconcile net income to net cash provided by operating activities of $516.97 million, primarily driven by depreciation and amortization, changes in deferred taxes, and equity-based compensation, and (iii) uses of cash totaling $1214.32 million for net operating assets and liabilities.

Net cash provided by operating activities during the ~~thirteen~~twenty-six weeks ended ~~May~~August 43, 2024 was $2137.59 million. Key elements of cash provided by operating activities were (i) net income of $1624.79 million, (ii) adjustments to reconcile net income to net cash provided by operating activities of $721.67 million, primarily driven by depreciation and amortization, ~~and~~loss on extinguishment of debt, equity-based compensation, and (iii) uses of cash totaling $2.8.7 million for net operating assets and liabilities.

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Net cash used in investing activities

Net cash used in investing activities during the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 and ~~the~~August ~~thirteen weeks ended May 4~~3, 2024 was $25.75 million and $24.36 million, respectively, representing purchases of property and equipment related investments in stores and software and technology related investments.

Net cash used in financing activities

Net cash used in financing activities was $69.81 million for the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 compared to $467.20 million for the ~~thirteen~~twenty-six weeks ended ~~May~~August 43, 2024. Net cash used in financing activities for the ~~thirteen~~twenty-six weeks ended ~~May~~August 32, 2025 ~~consisted~~ primarily consisted of share repurchase costs, net of commission and fees, surrender of shares to pay withholding taxes, and quarterly cash dividend paid to shareholders. Net cash used in financing activities for the ~~thirteen~~twenty-six weeks ended ~~May~~August 43, 2024 primarily consisted of ~~repayment~~voluntary ofprepayments under the ~~previously~~Term ~~existing~~Loan ~~Priming~~Credit ~~and~~Agreement ~~Subordinated~~partially ~~Credit~~offset ~~Agreements~~by ~~and~~the ~~surrender~~proceeds offrom ~~shares~~the toissuance ~~pay~~of ~~withholding~~common ~~taxes~~stock.

Dividends

The Company intends to pay cash dividends quarterly in the future, subject to market conditions and at the discretion of the Board. Our ability to pay dividends in the future is based on a number of factors such as earnings levels, capital requirements, restrictions imposed by applicable law, our overall financial condition, restrictions in our debt agreements and the ability of our operating subsidiaries to pay dividends to us as a holding company.

Subsequent to ~~May~~August 32, 2025, on ~~June~~August 327, 2025, the Board declared a quarterly cash dividend of $0.08 per share, payable on ~~July~~October 91, 2025 to stockholders of record of issued and outstanding shares of the Company’s common stock as of ~~June~~September 2517, 2025.

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Self-Insured Group Health Insurance Reserves

In January 2025, the Company transitioned to a self-insured group health insurance program up to certain stop-loss limits. Such costs are accrued based on known claims and an estimation of incurred but not reported (“IBNR”) claims. IBNR claims are estimated using historical claim information and actuarial estimates.

Contractual Obligations

The Company’s contractual obligations consist primarily of debt obligations, interest payments, operating leases, and purchase orders for merchandise inventory, and cloud computing related agreements. These contractual obligations impact the Company’s short-term and long-term liquidity and capital resource needs.

Contingencies

We are subject to various legal proceedings that arise in the ordinary course of business. Although the outcome of such proceedings cannot be predicted with certainty, management does not believe that we are presently party to any legal proceedings the resolution of which management believes would have a material adverse effect on our business, financial condition, operating results or cash flows. We establish reserves for specific legal matters, including legal costs, when we determine that the likelihood of an unfavorable outcome is probable and the loss is reasonably estimable.

Off-Balance Sheet Arrangements

We are not a party to any off-balance sheet arrangements.

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Critical Accounting Policies and Significant Estimates

The most significant accounting estimates involve a high degree of judgment or complexity. Management believes the estimates and judgments most critical to the preparation of our consolidated financial statements and to the understanding of our reported financial results include those made in connection with revenue recognition, including accounting for outstanding gift cards that will ultimately not be redeemed (“gift card breakage”) and estimated merchandise returns; estimating the value of inventory; impairment assessments for goodwill and other indefinite-lived intangible assets, and long-lived assets; estimating of IBNR claims. Management evaluates its policies and assumptions on an ongoing basis.

Effective March 2025, the Company revised its methodology for estimating the direct returns reserve. See Note 2 - Summary of Significant Accounting Policies for additional information.

Our significant accounting policies related to these accounts in the preparation of our condensed consolidated financial statements are described under the heading “Management Discussion and Analysis of Financial Condition and Results of Operations – Critical Accounting Policies and Significant Estimates” in our Annual Report on Form 10-K for the fiscal year ended February 1, 2025 (the “2024 Annual Report”). As of the date of this filing, there were no significant changes to any of the critical accounting policies and estimates previously described in our 2024 Annual Report. See Note 2 - Summary of Significant Accounting Policies to the condensed consolidated financial statements included in this Quarterly Report for additional information regarding changes in our estimates.

Special Note Regarding Forward-Looking Statements

This Quarterly Report contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are generally identified by the use of forward-looking terminology, including the terms “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” “would” and, in each case, their negative or other various or comparable terminology. All statements other than statements of historical facts contained in this Quarterly Report, including statements regarding our strategy, future operations, future financial position, future revenue, projected costs, prospects, plans, objectives of management and expected market growth are forward-looking statements.

These forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. All written and oral forward-looking statements made in connection with this Quarterly Report that are attributable to us or persons acting on our behalf are expressly qualified in their entirety by the Risk Factors set forth in our 2024 Annual Report and other cautionary statements included therein and herein.

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These forward-looking statements reflect our views with respect to future events as of the date of this Quarterly Report and are based on assumptions and subject to risks and uncertainties. Given these uncertainties, you should not place undue reliance on these forward-looking statements. These forward-looking statements represent our estimates and assumptions only as of the date of this Quarterly Report and, except as required by law, we undertake no obligation to update or review publicly any forward-looking statements, whether as a result of new information, future events or otherwise after the date of this Quarterly Report. We anticipate that subsequent events and developments will cause our views to change. We qualify all of our forward-looking statements by these cautionary statements.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

Market Risk

There have been no material changes in our exposure to market risk during the ~~first~~second quarter of Fiscal Year 2025. For a discussion of the Company’s exposure to market risk, refer to Part II, Item 7A, “Quantitative and Qualitative Disclosures About Market Risk,” contained in the Company’s 2024 Annual Report.

[Subsequent to ~~May~~August 32, 2025, on June 3, 2025, the Board declared a quarterly cash dividend of $0.08 per share, payable on July 9, 2025 to all stockholders of record as of June 25, 2025. The Company intends to pay cash dividends quarterly in the future, subject to market conditions and the discretion and approval by the Board of any such dividends.]

Item 4. Controls and Procedures

The Company’s management, including its Chief Executive Officer and Chief Financial and Operating Officer, have conducted an evaluation of the effectiveness of disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended), as of the end of the period covered by this Quarterly Report. Based on that evaluation, the Chief Executive Officer and Chief Financial and Operating Officer concluded as of ~~May~~August 32, 2025, that the disclosure controls and procedures are effective in ensuring that all material information required to be filed in this Quarterly Report has been recorded, processed, summarized and reported when required and the information is accumulated and communicated to the Company’s management, including its Chief Executive Officer and Chief Financial and Operating Officer, as appropriate, to allow timely decisions regarding required disclosure.

There were no changes to the Company’s internal control over financial reporting that occurred during the first quarter of Fiscal Year 2025 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.26

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controls and procedures are effective in ensuring that all material information required to be filed in this Quarterly Report has been recorded, processed, summarized and reported when required and the information is accumulated and communicated to the Company’s management, including its Chief Executive Officer and Chief Financial and Operating Officer, as appropriate, to allow timely decisions regarding required disclosure.

There were no changes to the Company’s internal control over financial reporting that occurred during the second quarter of Fiscal Year 2025 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

PART II—OTHER INFORMATION

Item 1. Legal Proceedings

OnFor ~~December~~information ~~19,~~regarding ~~2024,~~legal ~~the~~proceedings ~~Paul~~as ~~Berger Revocable Trust, a purported stockholder~~ of ~~J.Jill,~~August ~~(“Plaintiff”) filed a putative class action and derivative complaint (“Complaint”) in the Court of Chancery of the State of Delaware (“Court”)~~2, ~~captioned The Paul Berger Revocable Trust v. Rahamim~~2025, etrefer al., C.A. No. 2024-1318-JTL (Del. Ch.). The Complaint alleged that certain members of the Company’s board of directors breached their fiduciary duties in connection with approving a stock repurchase program in December 2024 that authorized the use of up to ~~$25~~Note ~~million to repurchase J~~12.~~Jill~~ ~~stock.~~Commitments ~~The Complaint also asserted a claim against TowerBrook Capital Partners L.P. (“TowerBrook”) for aiding~~ and ~~abetting~~Contingencies ~~the~~to ~~individual~~our ~~defendants’~~condensed ~~alleged~~consolidated ~~breaches~~financial ofstatements ~~fiduciary~~included ~~duty.~~in ~~Plaintiff~~Part ~~alleged~~I, ~~that~~Item ~~the~~1 ~~repurchase program could have transferred majority voting control~~ of ~~J.Jill~~this toQuarterly ~~TowerBrook~~Report.

The individual defendants and TowerBrook believe that the allegations of the Complaint were meritless, denied and continue to deny those allegations, and deny that any violation of applicable law has occurred. However, solely to minimize expenses and distraction and to avoid the uncertainty of any litigation, on February 24, 2025, the Company’s board of directors adopted certain resolutions that amended certain terms of the repurchase program and provided, among other things, that the repurchase program must be executed in such a way that J.Jill’s repurchases pursuant thereto do not directly cause TowerBrook and any investment fund or investment vehicle managed or controlled, directly or indirectly, by TowerBrook, including, without limitation, TI IV JJill Holdings, LP (together with TowerBrook, the “TowerBrook Funds”) to directly or indirectly beneficially own more than 49.9% of the issued and outstanding voting stock of the company; and provided further that J.Jill must take appropriate measures to ensure that repurchases pursuant to the repurchase program do not directly cause the TowerBrook Funds’ ownership of the Company’s outstanding voting stock to exceed 49.9% (the “Board Resolutions”).

On March 7, 2025, the parties entered into a proposed Stipulation and Order Dismissing the Action as Moot and Retaining Jurisdiction to Determine Plaintiff’s Counsel’s Application for an Award of Attorneys’ Fees and Expenses (the “Stipulation and Proposed Order”), pursuant to which the Court would retain jurisdiction regarding any application Plaintiff may make for an award of attorneys’ fees. The Court entered the Stipulation and Proposed Order the same day, and retained jurisdiction to approve a form of

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notice concerning attorneys’ fees payable to Plaintiff in connection with the Board Resolutions. The Company subsequently agreed to pay $450,000 in attorneys’ fees and expenses in full satisfaction of any and all claims by Plaintiff and all of its counsel for fees and expenses in the action.

On March 21, 2025, the Court entered an order closing the action, subject to the Company filing an affidavit with the Court confirming that this notice has been issued.

In entering the order, the Court was not asked to review, and did not pass judgment on, the payment of the attorneys’ fees and expenses or their reasonableness. Plaintiff’s counsel are Michael J. Barry, Christine M. Mackintosh, and Vivek Upadhya of Grant & Eisenhofer P.A., (302) 622-7000. Counsel to J.Jill and TowerBrook is Blake Rohrbacher of Richards, Layton & Finger, P.A., (302) 651-7700.

For information regarding other legal proceedings as of May 3, 2025, refer to Note 12 - Commitments and Contingencies to our condensed consolidated financial statements included in Part I, Item 1 of this Quarterly Report.

Item 1A. Risk Factors

Factors that could cause our actual results to differ materially from those in this report are described under the heading “Risk Factors” in our 2024 Annual Report. Any of these factors could result in a significant or material adverse effect on our results of operations or financial condition. As of the date of this Quarterly Report, there have been no material changes to the risk factors previously disclosed in our 2024 Annual Report. Additional risk factors not presently known to us or that we currently deem immaterial may also impair our business or results of operations and we may disclose changes to such factors or disclose additional factors from time to time in our future filings with the Securities and Exchange Commission.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

Share repurchase activity during the thirteen weeks ended ~~May~~August 32, 2025 was as follows:

Period	Total Number of Shares Purchased (a)		Average Price Paid per Share (b)		Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs		Approximate Dollar Value of Shares That May Yet Be Purchased Under the Plans or Programs (b)
February 2, 2025 - March 1, 2025		—	$	—		—	$	24,477,079
May 4, 2025 - May 31, 2025		—	$	—		—	$	20,957,463
March 2, 2025 - April 5, 2025		186,800	$	18.84		186,800	$	20,957,463
June 1, 2025 - July 5, 2025		57,000	$	14.42		57,000	$	20,135,478
April 6, 2025 - May 3, 2025		—	$	—		—	$	20,957,463
July 6, 2025 - August 2, 2025		11,440	$	15.56		11,440	$	19,957,496
		186,800				186,800
		68,440				68,440

(a)

On December 6, 2024, the Company’s Board of Directors authorized the repurchase of up to $25.0 million of the Company’s Common Stock. Under the authorization, shares of Common Stock may be purchased from time to time in open market or private transactions, block trades or such other manner as the Company may determine, in accordance with applicable insider trading and other securities laws and regulations of the Exchange Act and share repurchase parameters determined by the Board. The timing and the number of shares repurchased are subject to the discretion of the Company and may be affected by market conditions and other factors. Total number of shares purchased are determined based on the settlement date of such trades. As of ~~May~~August 32, 2025, the Company had $2120.0 million of availability remaining under its stock repurchase authorization.

(b)

The amounts do not give effect to any fees, commissions or other costs associated with repurchases of shares.

Item 3. Defaults Upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not applicable.

~~Item 5. Other Information~~27

On March 24, 2025, J.Jill’s Chief Executive Officer, President and Director, Claire Spofford, entered into a Rule 10b5-1 trading plan (“Ms. Spofford’s Plan”) having conditions that, if satisfied, could lead to her sale of up to 67,500 shares of J.Jill common stock,

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~~subject~~Item ~~to volume and pricing limits~~5. ~~Ms.~~Other Spofford’s Plan will commence on June 24, 2025 and will cease upon the earlier of July 31, 2025 or the date all 67,500 shares of common stock included in Ms. Spofford’s Plan have been sold. Ms. Spofford’s Plan is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c)(1) promulgated under the Securities Exchange Act of 1934, as amended (the “Exchange Act”). During the thirteen weeks ended May 3, 2025 Claire Spofford retired from the Company with her last day being April 30, 2025.Information

~~On March 21, 2025, J.Jill’s Executive Vice President, Chief Financial and Operating Officer, Mark Webb, entered into a Rule 10b5-1 trading plan~~ (~~“Mr. Webb’s Plan”~~a) ~~having conditions that, if satisfied, could lead to his sale of up to 30,000 shares of J~~None.Jill common stock, subject to volume and pricing limits. Mr. Webb’s Plan will commence on June 23, 2025 and will cease upon the earlier of December 12, 2025 or the date all 30,000 shares of common stock included in Mr. Webb’s Plan have been sold. Mr. Webb’s Plan is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c)(1) promulgated under the Exchange Act.

(b) None.

(c) During the quarter ended August 2, 2025, no director or officer adopted or terminated any contract, instruction or written plan for the purchase or sale of securities of the Company intended to satisfy the affirmative defense conditions of Rule10b5-1(c) or any “non-Rule 105b-1 trading arrangement” as defined in paragraph (c) of Item 408(a) of Regulation S-K.

Item 6. Exhibits

The exhibits listed on the Exhibit Index are filed or furnished as part of this Quarterly Report.

Exhibit Index

ExhibitNumber		Description
3.1		Certificate of Incorporation of J.Jill, Inc. (incorporated by reference from Exhibit 3.1 to the Company’s Form 10-K, filed on April 28, 2017 (File No. 0001-38026)).
3.2		Certificate of Amendment to the Certificate of Incorporation of J.Jill, Inc. (incorporated by reference from Exhibit 3.1 to the Company’s Form 8-K, filed on November 9, 2020 (File No. 001-38026)).
3.3		Bylaws of J.Jill, Inc. (incorporated by reference from Exhibit 3.2 to the Company’s 10-K, filed on April 28, 2017 (File No. 001-38026)).
10.1*†		Employment Agreement, dated as of February 20, 2025, by and between Mary Ellen Coyne and J.Jill, Inc.
10.2*†		Offer Letter, dated as of July 23, 2018, by and between Shelley Liebsch and J.Jill, Inc.
10.3*†		Offer Letter, dated as of December 14, 2018, by and between Elliot Staples and J.Jill, Inc.
10.4*†		Retention Agreement, dated as of December 15, 2024 by and between Elliot Staples and J.Jill, Inc.
10.5*†		Retention Agreement, dated as of March 13, 2025, by and between Maria Martinez and J.Jill, Inc.
10.6†		J.Jill, Inc. Amended and Restated 2017 Omnibus Equity Incentive Plan (incorporated by reference from Exhibit 10.1 to the Company's Form 8-K filed on June 6, 2025 (File No. 001-38026)).
31.1*		Certification of Principal Executive Officer required by Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2*		Certification of Principal Financial Officer required by Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1*		Certification of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2*		Certification of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS		Inline XBRL Instance Document (the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document).
101.SCH		Inline XBRL Taxonomy Extension Schema with Embedded Linkbase Documents.
104		Cover Page formatted as inline XBRL and contained in Exhibits 101.

* Filed herewith.

~~† Management contract or compensatory plan or arrangement.~~28

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	J.Jill, Inc.
Date: June 11, 2025	By:	/s/ Mary Ellen Coyne
Date: September 3, 2025	By:	/s/ Mary Ellen Coyne
		Mary Ellen Coyne
		Chief Executive Officer, President and Director
Date: June 11, 2025	By:	/s/ Mark Webb
Date: September 3, 2025	By:	/s/ Mark Webb
		Mark Webb
		Executive Vice President, Chief Financial and Operating Officer

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