Sun Country Airlines Holdings, Inc. 8-K

What Happened
Sun Country Airlines Holdings, Inc. (SNCY) filed an 8-K (Item 5.02) on Jan 9, 2026 announcing two executive appointments effective Jan 6, 2026. Colton Snow (age 36) was named Senior Vice President and Chief Commercial Officer; he had been the Company’s Senior Vice President and Chief Marketing Officer since July 2024. Stephen Coley (age 39) was named Senior Vice President and Chief Operating Officer; he most recently served as the Company’s Senior Vice President and Head of Operations (from August 2025) and had been Vice President, Technical Operations since January 2025.

Key Details

• Appointments effective January 6, 2026; disclosure made in an 8-K filed Jan 9, 2026 (Item 5.02).
• Colton Snow: age 36; led Ancillary Revenue, Marketing, Loyalty, Communications, Digital Experience, Customer Service, and oversaw Network Planning, Revenue Management and Charters; prior roles include six years leading Sun Country eCommerce/Product teams and roles at Allegiant (2012–2018). Degree: B.S. in Finance & Information Systems (University of Montana).
• Stephen Coley: age 39; oversaw Tech Ops, Inflight, Ops Analysis, Safety & Security, and SOC as Head of Operations; previous roles include Director of Base Maintenance at United Airlines (since 2023), roles at HAECO Americas and TIMCO (2005–2012); holds an A&P certificate and >22 years industry experience.
• The filing states there are no arrangements or understandings related to the appointments, no family relationships with company directors/executives, and no transactions requiring disclosure under Item 404(a) of Regulation S-K.

Why It Matters
These internal promotions place experienced leaders in charge of Sun Country’s commercial strategy and day‑to‑day operations—areas that directly affect revenue sources (ancillaries, loyalty, network/revenue management) and operational reliability. For investors, the moves indicate management continuity and formalize responsibilities for revenue generation and operational execution, which can influence service performance and commercial results going forward.