Coon Stephanie 4/A

What Happened

• Stephanie Coon, SVP Strategy at Vital Farms (VITL), had a total of 3,836 shares withheld by the issuer to cover withholding tax obligations related to equity compensation. On 2025-03-10, 1,901 shares were withheld at $32.04 each (value $60,908). On 2025-03-11, 1,935 shares were withheld at $31.60 each (value $61,146). Combined value ≈ $122,054. These withholdings are routine tax-withholding dispositions (not an open-market sale).

Key Details

• Transaction dates & prices:
  • 2025-03-10: 1,901 shares withheld @ $32.04 — $60,908
  • 2025-03-11: 1,935 shares withheld @ $31.60 — $61,146
• Total shares withheld: 3,836; total value ≈ $122,054.
• Post-transaction beneficial ownership: corrected in this amended filing (see footnote F2); the amendment updates the number of shares withheld and the resulting beneficial ownership.
• Footnotes:
  • F1: Shares were withheld by the issuer to satisfy withholding tax obligations.
  • F2: The original filing misreported the number of shares withheld and owned; this amendment corrects those figures.
• Filing status: This is an amended Form 4 filed 2026-01-27 for transactions dated March 2025 (i.e., the filing was amended/late).

Context

• These transactions reflect tax-withholding related to equity compensation (a cashless/net-settlement style disposition) rather than a deliberate open-market sale; such withholdings are common and do not necessarily signal insider views on the stock.