McKeon Kathryn 4/A

What Happened

• Kathryn McKeon, Chief Marketing Officer and GM, Butter at Vital Farms, had a total of 3,194 shares withheld by the company to satisfy withholding tax obligations related to equity compensation. The withholding occurred in two transactions: 1,426 shares at $32.04 on 2025-03-10 ($45,689) and 1,768 shares at $31.60 on 2025-03-11 ($55,869), for a combined value of $101,558. This was a tax-withholding disposition (not an open-market sale).

Key Details

• Transaction dates and amounts:
  • 2025-03-10: 1,426 shares withheld @ $32.04 = $45,689 (Footnote F1)
  • 2025-03-11: 1,768 shares withheld @ $31.60 = $55,869 (Footnote F1)
• Total shares withheld: 3,194; total value: $101,558.
• Footnotes:
  • F1: Shares were withheld by the issuer to satisfy withholding tax obligation.
  • F2: This filing is an amendment correcting the number of shares withheld and the number of shares beneficially owned following the transactions.
• Filing timeliness: The amended Form 4 was filed on 2026-01-27 for transactions in March 2025, indicating a late/ amended report — check the filing for the corrected beneficial ownership total.

Context

• These entries reflect a tax-withholding (net settlement) related to equity compensation (exercise/vesting), not a voluntary open-market sale; such withholdings are routine and primarily administrative. The amendment indicates the originally reported withheld/share ownership counts were corrected — consult the amended Form 4 for the updated post-transaction beneficial ownership figure.