McKeon Kathryn 4/A

What Happened Kathryn McKeon, Chief Marketing Officer and General Manager, Butter at Vital Farms (VITL), had 1,046 shares withheld by the company to satisfy a tax withholding obligation related to a prior equity award or option event. The shares were withheld at an effective price of $29.32 per share, representing $30,669 of value. This was a withholding disposition (not an open-market sale).

Key Details

• Transaction date: 2025-03-13
• Action/code: F — payment of exercise price or tax liability (shares withheld)
• Shares withheld/disposed: 1,046 shares at $29.32 each (total ~$30,669)
• Filing: Amended Form 4 (the amendment corrects the number of shares withheld and the number of shares beneficially owned after the transaction)
• Footnotes: F1 — issuer withheld shares to satisfy withholding tax; F2 — amendment corrects previously misreported withholding and beneficial ownership figures
• This is a routine tax-withholding disposition and does not represent a discretionary sale in the open market

Context Withholding shares to cover taxes is common after option exercises or share vesting and generally reflects tax mechanics rather than a change in an insider’s market view. The amended filing corrects reporting details; investors should consult the amended Form 4 for the updated beneficial ownership figure if that is material to their analysis.