McKeon Kathryn 4

What Happened
Kathryn McKeon, Chief Marketing Officer and General Manager, Butter at Vital Farms (VITL), received a grant of 15,184 restricted stock units (RSUs) on March 5, 2026 (code A). Prior to or concurrently, 784 shares were withheld to satisfy tax withholding obligations on March 4, 2026 (code F), valued at $15,915 (784 shares × $20.30). The RSUs show an acquisition price of $0 because they are an equity award rather than a cash purchase.

Key Details

• Transactions: 2026-03-04 — 784 shares withheld for taxes (Disposition, code F) at $20.30, proceeds/value $15,915; 2026-03-05 — 15,184 RSUs granted/acquired (code A) at $0.
• Vesting: The RSUs vest in three equal annual installments beginning March 5, 2027, subject to continued service (footnote).
• Shares owned after the reported transactions: Not stated in the provided filing excerpt.
• Filing: Form 4 filed 2026-03-06; transactions occurred 3/4–3/5/2026 — appears to have been filed within the standard reporting window (timely).
• Footnotes: F1 indicates shares were withheld by the issuer to satisfy withholding tax. F2 confirms the award is RSUs with the multi-year vesting schedule.

Context
This was an equity award (RSUs), not an open-market purchase or sale of vested shares. Withholding of a portion of the award to cover taxes is routine (a cashless withholding), and RSU grants represent future pay contingent on vesting and continued employment rather than an immediate directional bet by the insider.