Van Hoven Reena Chauhan 4

What Happened

• Reena Chauhan Van Hoven, Chief People Officer of Vital Farms (VITL), received a grant of 13,675 restricted stock units (RSUs) on March 5, 2026 (reported as acquisition code A, $0 per share).
• In a related transaction on March 4, 2026, 855 shares were surrendered/withheld at $20.30 per share to satisfy withholding tax obligations, yielding approximately $17,357 (reported under code F).

Key Details

• Transaction dates/prices: 3/04/2026 — 855 shares withheld at $20.30 ($17,357); 3/05/2026 — 13,675 RSUs granted at $0.00 (award).
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Footnotes: F1 — shares were withheld by the issuer to satisfy withholding tax; F2 — the 13,675 RSUs vest in three equal annual installments beginning March 5, 2027, subject to continued service.
• Timeliness: Filing (3/06/2026) covers transactions on 3/04 and 3/05 and appears timely under Form 4 rules.

Context

• RSUs are a grant that convert to shares only as they vest; the grant itself is not an immediate open-market purchase or sale.
• The 855-share withholding is a routine tax-related share surrender (not a market sale for cash) and is common when RSUs vest or are granted and taxes are due.
• This filing reflects compensation-related equity awards rather than a discretionary buy or sell by the insider; it does not necessarily signal a change in the insider’s view of the company.