Diez-Canseco Russell 4

What Happened

• Russell Diez-Canseco, President, CEO & Executive Chair of Vital Farms (VITL), had shares withheld to satisfy tax obligations tied to option exercises. Two withholding transactions were reported: 11,886 shares on 2026-03-12 at $17.62 ($209,431) and 4,798 shares on 2026-03-16 at $17.21 ($82,574). Combined, 16,684 shares were withheld, totaling approximately $292,005. These were tax-withholding dispositions (not open-market sales).

Key Details

• Transaction dates & prices:
  • 2026-03-12: 11,886 shares withheld @ $17.62 = $209,431
  • 2026-03-16: 4,798 shares withheld @ $17.21 = $82,574
• Total shares withheld: 16,684; total value ≈ $292,005.
• Shares owned after the transactions: not disclosed in the provided filing excerpt.
• Footnote: F1 — shares were withheld by the issuer to satisfy withholding tax obligations.
• Timeliness: Form filed 2026-03-16 covering transactions on 2026-03-12 and 2026-03-16; filing appears to be timely (within required reporting window). No 10b5-1 plan or other special plan was indicated in the provided data.

Context

• These transactions reflect tax withholding tied to option exercise/settlement. Withholding is a routine way to cover taxes (a form of cashless exercise) and is different from an open-market sale by the insider. Such withholding transactions are common and are primarily administrative; they do not by themselves signal the insider’s view of the company’s prospects.