McKeon Kathryn 4
4 · Vital Farms, Inc. · Filed Mar 16, 2026
Research Summary
AI-generated summary of this filing
Vital Farms (VITL) CMO Kathryn McKeon: Shares Withheld for Taxes
What Happened
- Kathryn McKeon, Chief Marketing Officer and GM, Butter at Vital Farms (VITL), had shares withheld by the issuer to satisfy tax withholding related to equity (reported as code F). Two withholding dispositions occurred: 1,683 shares on 2026-03-12 at $17.62 each ($29,654) and 928 shares on 2026-03-16 at $17.21 each ($15,971). Combined, 2,611 shares were withheld for taxes, totaling approximately $45,625.
Key Details
- Transaction dates and prices:
- 2026-03-12: 1,683 shares @ $17.62 = $29,654 (withheld)
- 2026-03-16: 928 shares @ $17.21 = $15,971 (withheld)
- Total shares withheld: 2,611; total value ≈ $45,625.
- Shares owned after transaction: Not specified in the provided filing.
- Footnote: F1 — Shares were withheld by the issuer to satisfy withholding tax obligations (tax-withholding disposition, not an open-market sale).
- Filing: Form 4 filed 2026-03-16 reporting the 2026-03-12 and 2026-03-16 dispositions; filing appears timely.
Context
- These were tax-withholding dispositions tied to prior equity compensation (common when options vest or restricted stock converts). This is a routine administrative transaction and not an open-market sale signaling a change in insider sentiment.
Insider Transaction Report
Form 4
McKeon Kathryn
CMO and GM, Butter
Transactions
- Tax Payment
Common Stock
[F1]2026-03-12$17.62/sh−1,683$29,654→ 50,599 total - Tax Payment
Common Stock
[F1]2026-03-16$17.21/sh−928$15,971→ 49,671 total
Footnotes (1)
- [F1]Shares withheld by the Issuer to satisfy withholding tax obligation.
Signature
/s/ Francis Cullo, Attorney-in-Fact|2026-03-16