Ayotte Jon 4

What Happened

Jon Ayotte, EverQuote's Chief Accounting Officer, sold 364 shares of EVER in an open-market transaction on April 6, 2026. The shares were sold at $15.35 per share for a total proceeds of $5,587. The filing reports the disposition as a sale (code S).

Key Details

• Transaction date and price: April 6, 2026 — 364 shares at $15.35 per share.
• Total value: $5,587.
• Shares owned after transaction: Not disclosed in the provided excerpt.
• Footnote: The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 11, 2025.
• Filing timeliness: Report filed April 7, 2026 for the April 6 transaction (appears timely).

Context

This was a sale executed under a pre-established 10b5-1 plan, which allows insiders to transact according to a set schedule or formula and is commonly used to avoid claims of opportunistic timing. Sales are often routine and do not, by themselves, indicate management’s view of the company’s prospects.