Box (BOX) COO Olivia Nottebohm Sells 12,470 Shares

What Happened Olivia Nottebohm, Chief Operating Officer of Box, sold 12,470 shares on May 8, 2026 in an open-market transaction for a total of approximately $313,882 (weighted-average price $25.17). The sale was effected under a pre-established Rule 10b5-1 trading plan.

Key Details

• Transaction date: 2026-05-08; Form 4 filed: 2026-05-11 (check filing for timeliness status).
• Shares sold: 12,470 at a weighted-average price of $25.17 (sales ranged from $25.01 to $25.38 per share).
• Proceeds: ≈ $313,882.
• Plan: Sale executed pursuant to a Rule 10b5-1 plan adopted July 9, 2025 (preplanned sales).
• Share source: Certain shares sold were represented by time-based and performance-based RSUs (each RSU equals the right to one share subject to vesting/service conditions).
• Shares owned after the transaction: not stated in the provided data (see the original Form 4 for post-transaction holdings).

Context Sales under 10b5-1 plans are pre-specified and generally reduce the information value of the trade as a real-time sentiment signal. RSU-related sales can reflect scheduled vesting and plan mechanics rather than active discretionary selling. This was a sale (not a purchase), so it’s typically routine rather than a bullish insider signal.