Holland Joseph Michael 4
4 · Vital Farms, Inc. · Filed May 18, 2026
Research Summary
AI-generated summary of this filing
Vital Farms (VITL) Chief Supply Chain Officer Joseph Holland Buys 12,484 Shares
What Happened
Joseph Michael Holland, Chief Supply Chain Officer of Vital Farms, purchased 12,484 shares of VITL in an open-market transaction on May 14, 2026. The reported weighted-average price was $8.00 per share, for a total of approximately $99,872. This was a straight purchase (code P), which many investors treat as a potentially bullish signal compared with routine selling.
Key Details
- Transaction date: 2026-05-14; Form 4 filed: 2026-05-18 (filed within the required two-business-day window).
- Reported price: $8.00 per share (weighted average). Footnote indicates trades occurred at prices ranging $7.98–$8.01; the reporting person can provide a breakdown on request.
- Shares purchased: 12,484; total value ≈ $99,872.
- Shares owned after the transaction: not disclosed in the provided filing excerpt.
- Transaction code: P = Purchase. No 10b5-1 plan, gift, tax withholding, or option exercise was reported in the excerpt.
Context
Purchases by company officers are often noted by retail investors as one data point about insider confidence, but filings do not state motivation. This filing appears timely and straightforward: an open-market buy at a modest dollar value relative to many insider trades.
Insider Transaction Report
- Purchase
Common Stock
[F1]2026-05-14$8.00/sh+12,484$99,872→ 38,150 total
Footnotes (1)
- [F1]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.98 to $8.01 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.