Kennedy Kelly J. 4

What Happened

• Kennedy Kelly, a director of Vital Farms, reported an open-market purchase of 2,500 common shares on 2026-05-14. The filing shows a weighted-average price of $8.40 per share, totaling roughly $21,000. Transaction code: P (purchase).

Key Details

• Transaction date: 2026-05-14; reported/filer date: 2026-05-18 (filed within the standard two business-day window).
• Price: weighted average $8.40; footnote F1 states the reported price is a weighted average and that the shares were transacted across prices ranging from $8.28 to $8.40 (the reporting person can provide per-trade details on request).
• Shares acquired: 2,500; total transaction value: ~ $21,000.
• Shares owned following the transaction: not specified in the provided filing details.
• No 10b5-1 plan, option exercise, gift, or tax-withholding notation was reported in the provided data.

Context

• This was a straight purchase (a buying event), which some investors view as a more informative insider signal than routine sales; however, the Form 4 does not state the insider’s motivation. The transaction size is relatively small in dollar terms. For more detail, consult the full Form 4 (Accession: 0001193125-26-229081) or request the per-trade breakdown referenced in footnote F1.