BOSTON BEER CO INC 8-K

What Happened
Boston Beer Company, Inc. (SAM) filed an 8-K (Item 8.01) dated May 19, 2026, announcing it entered into a 10b5-1 plan to repurchase up to $25.0 million of the company’s Class A common stock. The repurchase period under the plan runs from June 29, 2026 through September 25, 2026. The filing is signed by C. James Koch, Chairman, President & CEO.

Key Details

• Filing date: May 19, 2026 (Form 8-K, Item 8.01).
• Repurchase authorization under plan: up to $25.0 million.
• Class of shares: Class A Common Stock.
• Plan effective period: June 29, 2026 through September 25, 2026.

Why It Matters
A 10b5-1 repurchase plan is a pre-scheduled mechanism for buying back shares. This move reduces potential dilution by lowering outstanding shares if executed, and returns capital to shareholders. Investors should note the dollar cap ($25M) and the limited time window; actual repurchases and timing within the plan may vary and will be reported in future filings.