Diez-Canseco Russell 4
4 · Vital Farms, Inc. · Filed May 19, 2026
Research Summary
AI-generated summary of this filing
Vital Farms (VITL) CEO Russell Diez-Canseco Receives 500-Share Award
What Happened Russell Diez-Canseco, Executive Chair, President & CEO and a director of Vital Farms (VITL), acquired 500 shares on 2026-05-15 under the issuer's 2020 Employee Stock Purchase Plan (ESPP). The shares were purchased at $7.21 per share for a total cost of $3,605. The transaction is reported as an acquisition (code A).
Key Details
- Transaction date and price: 2026-05-15, 500 shares at $7.21 each (total $3,605).
- Filing date (Form 4): 2026-05-19. (This Form 4 was filed four days after the transaction; Form 4s are typically due within two business days.)
- Shares owned after transaction: Not specified in the provided filing.
- Footnote: Shares were purchased under the ESPP and the transaction was exempt under Rule 16b-3(d) and Rule 16b-3(c); under the ESPP the purchase price equaled 85% of the closing price on the purchase date.
Context This was an ESPP purchase, which is often an automatic payroll-based acquisition rather than a discretionary open-market buy. Such purchases are common for employees and executives and, while they represent an insider acquiring company stock, they are often viewed as routine participation in a compensation/benefit program rather than a directional trading signal.
Insider Transaction Report
- Award
Common Stock
[F1]2026-05-15$7.21/sh+500$3,605→ 706,060 total
Footnotes (1)
- [F1]These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date.