Ruiz Gisel 4

What Happened Gisel Ruiz, a director of Vital Farms, reported an open-market purchase of 6,151 shares on 2026-05-13 at $8.13 per share, for a total cost of $50,008. The transaction is coded as a purchase (P), which represents an insider buy rather than a sale.

Key Details

• Transaction date: 2026-05-13; filing date: 2026-05-19 (Form 4 accession 0001193125-26-231007)
• Price and amount: 6,151 shares at $8.13 each; total value $50,008
• Transaction type/code: Open market purchase (P)
• Shares owned after transaction: Not specified in the filing
• Footnote: F1 — transaction reported late due to an administrative delay (filing timeliness = L)

Context Insider purchases can be viewed by investors as a potentially positive signal because insiders are buying company stock, but they should be weighed with other information (size, insider role, timing). This was a modest-sized purchase (~$50k). The late filing reduces near-term transparency; SEC rules generally require Form 4 filings within two business days of the transaction.