Van Hoven Reena Chauhan 4

What Happened Reena Van Hoven (listed in the filing as Van Hoven Reena Chauhan), Chief People Officer of Vital Farms (VITL), made an open-market purchase of 2,242 shares on 2026-05-19 at $8.92 per share for a total of $19,999. This was a purchase (code P on the Form 4), which investors often view as a more informative insider action than routine sales.

Key Details

• Transaction date and price: 2026-05-19 — 2,242 shares at $8.92 each.
• Total value: $19,999.
• Shares owned after transaction: not specified in the Form 4 filing.
• Footnote: F1 — the 2,242 shares include shares held jointly with the reporting person’s spouse.
• Filing: Form 4 filed 2026-05-21 (two days after the trade); this appears to be within the normal two-business-day reporting window.

Context

• This was a straightforward open-market purchase (no options exercised or awards involved).
• Joint ownership with a spouse means the reporting person discloses beneficial ownership shared with a family member; it does not change that this was a buy transaction by the insider.