Ayotte Jon 4

What Happened
Jon Ayotte, Chief Accounting Officer of EverQuote, sold 888 shares in an open-market transaction on May 26, 2026 at $18.69 per share, totaling approximately $16,597. The sale was executed pursuant to a Rule 10b5-1 trading plan adopted by Mr. Ayotte on August 11, 2025.

Key Details

• Transaction date: 2026-05-26
• Price per share: $18.69; Shares sold: 888; Gross proceeds ≈ $16,597
• Transaction type/code: Sale (S) — open market/private sale reported
• Footnote: Sale effected under a Rule 10b5-1 plan adopted 2025-08-11 (pre-scheduled trading)
• Filing date: Form 4 filed 2026-05-28 covering the 2026-05-26 transaction (not marked late)
• Shares owned after transaction: Not specified in the provided filing

Context
Sales under 10b5-1 plans are pre-arranged and often routine; they do not necessarily reflect an insider’s current view of the company. This report documents a routine insider sale rather than a purchase, which is generally considered less informative about positive insider sentiment.