Ayotte Jon 4

What Happened
Jon Ayotte, EverQuote's Chief Accounting Officer, sold 889 shares of EVER in an open-market transaction on June 1, 2026, at $20.00 per share, generating $17,780 in proceeds. The sale is coded as a disposition (S) and is therefore a stock sale rather than a purchase or award.

Key Details

• Transaction date and price: 2026-06-01 — 889 shares @ $20.00 each.
• Total value: $17,780.
• Transaction type: Sale (coded S).
• Shares owned after transaction: Not disclosed in the information provided.
• Footnote: Sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 11, 2025.
• Filing timeliness: Report filed 2026-06-02 (next business day), which is timely for a Form 4 filing.

Context
A Rule 10b5-1 plan allows insiders to sell shares according to a pre-established schedule and is commonly used to avoid the appearance of trading on inside information. Such sales are often routine and do not necessarily signal a change in the insider’s view of the company.