BEINDORFF MICHAEL A 4

What Happened Michael A. Beindorff, a director of Lifevantage Corp (LFVN), sold 10,000 shares in an open-market transaction on June 3, 2026. The filing reports a weighted-average sale price of $8.55 per share for total proceeds of $85,459. The shares were sold in multiple trades at prices ranging from $8.00 to $8.94.

Key Details

• Transaction date: 2026-06-03 (reported on Form 4 filed 2026-06-05).
• Transaction type/code: Sale (S) — open market disposition.
• Price: Weighted average $8.55; individual trades ranged $8.00–$8.94 (see footnote F1).
• Total proceeds reported: $85,459.
• Shares owned after the transaction: Not specified in the Form 4 filing.
• Beneficial ownership: The shares are held by the Michael A. Beindorff Trust U/A DTD 06/14/2000, of which Beindorff and his spouse are trustees (footnote F2).
• Timeliness: Filing appears timely (transaction 6/3, Form 4 filed 6/5 — within the two-business-day SEC requirement).
• Footnote F1: The filer will provide, on request, the number of shares sold at each separate price within the reported range.

Context This was a straightforward open-market sale by a company director, not an option exercise or a gift. Sales by insiders can be routine (e.g., for diversification or personal needs) and do not by themselves indicate company performance; purchases typically carry stronger signals about insider sentiment.