Celsius Holdings: President & COO Eric Hanson Departs

What Happened

• Celsius Holdings, Inc. filed a Current Report on Form 8-K reporting that Eric Hanson, the Company's President and Chief Operating Officer, departed effective August 10, 2026.
• The company disclosed that Mr. Hanson is eligible to receive severance benefits under its Executive Severance Pay Plan in connection with his departure, subject to the plan’s terms and conditions.
• Celsius also issued a press release on August 10, 2026 announcing Mr. Hanson’s departure and "certain other management changes" (furnished as Exhibit 99.1 and disclosed under Regulation FD).

Key Details

• Departure effective date: August 10, 2026.
• Executive affected: Eric Hanson, President & COO.
• Severance: Eligibility for benefits under the Company’s Executive Severance Pay Plan; specific amounts not disclosed.
• Disclosure: Press release dated August 10, 2026 furnished as Exhibit 99.1 to the Form 8-K (Regulation FD disclosure, Item 7.01; departure reported under Item 5.02).

Why It Matters

• Executive departures can affect day-to-day operations and investor confidence, especially for senior leaders responsible for operations and strategy.
• The filing confirms potential severance expense (amounts to be disclosed if material) and signals management changes the market should monitor.
• Investors should watch for follow-up disclosures about a successor, additional management changes, or any material impacts to the company’s operations or financials.