Kohl's Names Arianne Parisi Chief Customer Officer; Exec Changes
$KSS · KOHLS CorpResearch Summary
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Kohl's Names Arianne Parisi Chief Customer Officer; Exec Changes
What Happened
Kohl's Corporation (KSS) announced executive leadership changes on August 25, 2026 tied to creation of a new Chief Customer Officer role. Christie Raymond’s position as Chief Marketing Officer was eliminated and her employment will end effective September 9, 2026; she is entitled to separation benefits under her Amended and Restated Executive Compensation Agreement dated August 16, 2022. The company promoted Arianne Parisi to Senior Executive Vice President, Chief Customer Officer and designated her an executive officer effective September 1, 2026. Ms. Parisi will lead the omnichannel customer experience, covering marketing, brand & creative, loyalty, personalization, media, and digital commerce (including Kohls.com and the Kohl’s App). Kohl’s issued a press release on August 25, 2026 to disclose these changes.
Key Details
- Christie Raymond’s CMO role was eliminated; her employment ends on September 9, 2026.
- Separation benefits for Ms. Raymond will be paid per her Amended and Restated Executive Compensation Agreement (dated Aug 16, 2022).
- Arianne Parisi promoted to Senior EVP, Chief Customer Officer and named an executive officer, effective September 1, 2026.
- Parisi has served as Kohl’s Executive VP, Chief Digital Officer since July 2025 and previously held senior digital roles at JD Sports Fashion, The Finish Line, and Nordstrom.
Why It Matters
Leadership changes consolidate responsibility for marketing, digital commerce and customer loyalty under a single executive — a structural shift that can influence how Kohl’s invests in digital channels, personalization and loyalty programs. The filing does not disclose specific costs, but Raymond’s separation is contractually covered, which may have a modest near‑term cash or compensation impact. Investors should note this as a strategic move affecting customer-facing operations and watch for follow‑on updates in earnings calls, guidance, or additional disclosures about strategy and related expenses.