EverQuote (EVER) CAO Jon Ayotte Sells 1,436 Shares

What Happened Jon Ayotte, Chief Accounting Officer of EverQuote, sold 1,436 shares of EverQuote common stock on August 25, 2026, at $26.47 per share, for total proceeds of $38,011. The sale was executed as an open-market disposition (Transaction code S) and was effected pursuant to a pre-established Rule 10b5-1 trading plan.

Key Details

• Transaction date: 2026-08-25; Price: $26.47 per share; Shares sold: 1,436; Total value: $38,011.
• Sale type: Open-market sale under a Rule 10b5-1 plan (footnote F1: plan adopted March 9, 2026).
• Filing date / accession: Form 4 filed 2026-08-27 (appears timely; Form 4 is generally due within 2 business days).
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Transaction code meaning: S = Sale.

Context Sales made under a Rule 10b5-1 plan are typically pre-scheduled and do not by themselves indicate current management sentiment about the company. For retail investors, purchases can be a stronger signal than routine sales; this filing documents a routine, planned sale by a senior executive rather than an opportunistic or spontaneous trade.