Willamette Valley Vineyards (WVVI) President James Bernau Buys 5,500 Shares

What Happened
James W. Bernau, President and Director of Willamette Valley Vineyards (WVVI), made multiple open-market purchases on October 1, 2026, acquiring a total of 5,500 shares. The purchases were executed in 18 separate trades at prices between $1.71 and $1.75 per share, for an aggregate cost of about $9,491 (average ≈ $1.73 per share). These were outright purchases (transaction code P).

Key Details

• Transaction date: 2026-10-01 (all trades executed that day).
• Prices: $1.71–$1.75 per share; total shares acquired: 5,500; total value ≈ $9,491.
• Number of trades: 18 separate open-market purchases.
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Footnotes/plans: No 10b5-1 plan, tax withholding, or other special footnotes were disclosed in the data provided.
• Filing timeliness: Form 4 filed with an accession date of 2026-10-01 (same day), indicating a timely filing per the provided record.

Context
These are straight open-market purchases (not option exercises, gifts, or awards). Purchases by insiders can be interpreted as a personal purchase of company stock, but they do not by themselves explain motivation. No additional filing details (e.g., post-transaction holdings or trading plan) were provided in the excerpt.