CHERRY THOMAS F 4

What Happened
Thomas F. Cherry, President & CEO and a director of C & F Financial Corp (CFFI), reported two open-market sales of company stock. He sold 30 shares on 2026-06-11 at $78.50 ($2,355) and 141 shares on 2026-06-12 at $77.50 ($10,928), for a combined 171 shares and proceeds of approximately $13,283. These were sales (not purchases or option exercises).

Key Details

• Transaction dates and prices: 2026-06-11 — 30 shares @ $78.50; 2026-06-12 — 141 shares @ $77.50.
• Total proceeds: ~$13,283.
• Report filed: Form 4 dated/posted 2026-06-15. The filing came more than two business days after the trades and appears to be late under standard Form 4 timing rules.
• Shares owned after transaction: Not specified in the provided filing details.
• Footnotes/plan: No 10b5-1 plan, tax-withholding, or other special footnotes were disclosed in the supplied transaction details.

Context
Insider sales are common and can reflect routine liquidity needs (e.g., diversification or tax planning); they do not necessarily indicate the CEO’s view of the company’s prospects. Because these were outright sales in the open market, there was no option exercise or gift involved. The late filing may be worth noting for timing/monitoring but does not itself explain the reason for the sales.