C&F FINANCIAL (CFFI) CEO Thomas Cherry Sells 500 Shares

What Happened
Thomas F. Cherry, President & CEO and a director of C & F Financial Corp (CFFI), reported the sale of 500 shares on 2026-08-05. The shares were disposed at $87.13 each for a total proceeds of $43,565. The Form 4 lists the transaction as a sale (code S), reported as an open-market or private sale.

Key Details

• Transaction date and price: 2026-08-05 at $87.13 per share (500 shares), proceeds $43,565.
• Ownership after transaction: not disclosed in the provided filing excerpt.
• Filing: Form 4 filed 2026-08-07 (timely; within two business days of the transaction).
• Footnotes/plan: the filing does not indicate a 10b5-1 plan, tax withholding, or other special footnotes.

Context
This was a straightforward share sale by the company's CEO. Insider sales can reflect many personal or portfolio reasons and are not, by themselves, definitive indicators of company outlook. The size of this sale ($43.6K) is modest relative to many executive transactions.