FALBERG KATHRYN E 4

What Happened

• Kathryn E. Falberg, a director of Trade Desk, sold a total of 152,828 shares in open-market transactions on March 5, 2026. The sales consisted of 102,828 shares reported at a weighted average price of $30.45 (proceeds ~$3,131,113) and 50,000 shares at a weighted average price of $30.48 (proceeds ~$1,524,000), for combined proceeds of approximately $4,655,113. This was a sale (S) — sales are often routine and do not necessarily signal a change in the insider’s view of the company.

Key Details

• Transaction date: 2026-03-05 (reported on Form 4 filed 2026-03-09). Filing appears timely (within the standard two-business-day window).
• Individual trades:
  • 102,828 shares sold at weighted avg $30.45 (total ~$3,131,113). Footnote indicates prices in this lot ranged from $30.25 to $30.60.
  • 50,000 shares sold at weighted avg $30.48 (total ~$1,524,000). Footnote indicates prices in this lot ranged from $30.36 to $30.56.
• Total shares sold: 152,828; total proceeds: ~$4.66 million.
• Shares owned after the transaction: Not stated in the provided Form 4 (not disclosed in this filing).
• Footnotes: Reported prices are weighted averages from multiple executions; the reporting person can provide a breakdown of the number of shares executed at each price within the stated ranges upon request.
• Transaction code: S = Sale.

Context

• Director trades must be reported on Form 4. Sales by insiders can be for many reasons (diversification, personal liquidity, tax), so they are generally less informative than purchases about confidence in the company. This report documents the sale but does not explain the insider’s motivation.