C&F Financial (CFFI) Director Peay D. Anthony Sells 425 Shares

What Happened Peay D. Anthony, a director of C & F Financial Corp (CFFI), sold 425 shares in an open-market transaction on August 5, 2026. The shares traded at $85.92 each for a total proceeds of approximately $36,516. This was a sale (not a purchase), which is often routine and does not necessarily signal a change in the director’s view of the company.

Key Details

• Transaction date: 2026-08-05 (open-market sale, code S)
• Price per share: $85.92; Total value: $36,516
• Filing date: 2026-08-07 — filed within the typical 2-business-day window (timely)
• Shares owned after transaction: Not reported in this Form 4 filing
• Footnotes/disclosures: No 10b5-1 plan, tax withholding, or other special footnotes disclosed on this filing

Context Sales by directors can be for many personal reasons (diversification, liquidity, tax planning) and are less informative than purchases about insider sentiment. This is a single, modest-dollar sale by a director and was reported promptly. Retail investors should note purchases generally carry more weight when assessing insider conviction.