4//SEC Filing
Vitacost.com, Inc. 4
Accession 0001209191-14-053422
CIK 0001401688operating
Filed
Aug 18, 8:00 PM ET
Accepted
Aug 19, 5:11 PM ET
Size
28.4 KB
Accession
0001209191-14-053422
Insider Transaction Report
Form 4
GREAT HILL EQUITY PARTNERS IV LP
10% Owner
Transactions
- Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−2,182,265$17,458,120→ 0 total(indirect: See Footnotes) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−210,689→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (210,689 underlying) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−939→ 0 totalExercise: $7.04→ Common Stock (939 underlying) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−110,473→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (110,473 underlying) - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−18,550$148,400→ 0 total - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−4,161,898$33,295,184→ 0 total(indirect: See Footnotes)
Great Hill Partners GP IV, L.P.
10% Owner
Transactions
- Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−2,182,265$17,458,120→ 0 total(indirect: See Footnotes) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−110,473→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (110,473 underlying) - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−4,161,898$33,295,184→ 0 total(indirect: See Footnotes) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−939→ 0 totalExercise: $7.04→ Common Stock (939 underlying) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−210,689→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (210,689 underlying) - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−18,550$148,400→ 0 total
GHP IV, LLC
10% Owner
Transactions
- Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−2,182,265$17,458,120→ 0 total(indirect: See Footnotes) - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−18,550$148,400→ 0 total - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−4,161,898$33,295,184→ 0 total(indirect: See Footnotes) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−210,689→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (210,689 underlying) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−939→ 0 totalExercise: $7.04→ Common Stock (939 underlying) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−110,473→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (110,473 underlying)
GREAT HILL INVESTORS LLC
10% Owner
Transactions
- Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−4,161,898$33,295,184→ 0 total(indirect: See Footnotes) - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−2,182,265$17,458,120→ 0 total(indirect: See Footnotes) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−110,473→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (110,473 underlying) - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−18,550$148,400→ 0 total - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−939→ 0 totalExercise: $7.04→ Common Stock (939 underlying) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−210,689→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (210,689 underlying)
Great Hill Equity Partners III LP
10% Owner
Transactions
- Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−210,689→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (210,689 underlying) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−110,473→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (110,473 underlying) - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−2,182,265$17,458,120→ 0 total(indirect: See Footnotes) - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−18,550$148,400→ 0 total - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−4,161,898$33,295,184→ 0 total(indirect: See Footnotes) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−939→ 0 totalExercise: $7.04→ Common Stock (939 underlying)
Great Hill Partners GP III, L.P.
10% Owner
Transactions
- Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−110,473→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (110,473 underlying) - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−4,161,898$33,295,184→ 0 total(indirect: See Footnotes) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−939→ 0 totalExercise: $7.04→ Common Stock (939 underlying) - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−18,550$148,400→ 0 total - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−2,182,265$17,458,120→ 0 total(indirect: See Footnotes) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−210,689→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (210,689 underlying)
GHP III, LLC
10% Owner
Transactions
- Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−18,550$148,400→ 0 total - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−2,182,265$17,458,120→ 0 total(indirect: See Footnotes) - Disposition from Tender
Common Stock, $0.00001 par value per share
2014-08-15$8.00/sh−4,161,898$33,295,184→ 0 total(indirect: See Footnotes) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−210,689→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (210,689 underlying) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−939→ 0 totalExercise: $7.04→ Common Stock (939 underlying) - Exercise of In-Money
Warrant to Purchase Common Stock
2014-08-15−110,473→ 0 total(indirect: See Footnote)Exercise: $7.04→ Common Stock (110,473 underlying)
Footnotes (7)
- [F1]This report is filed jointly by Great Hill Investors, LLC ("GHI"), Great Hill Partners GP III, L.P. ("GHEPIIIGP"), Great Hill Equity Partners III, L.P. ("GHEP III"), GHP III, LLC ("GHPIII"), Great Hill Partners GP IV, L.P. ("GHEPIVGP"), Great Hill Equity Partners IV, L.P. ("GHEP IV"), GHP IV, LLC ("GHPIV"), Christopher S. Gaffney ("Gaffney"), John G. Hayes ("Hayes"), Michael A. Kumin ("Kumin"), Mark D. Taber ("Taber") and Matthew T. Vettel ("Vettel").
- [F2]These shares were tendered by GHI into the tender offer commenced by Vigor Acquisition Corp., a wholly-owned subsidiary of The Kroger Co., to purchase all of the issued and outstanding shares of common stock of the Issuer, at a purchase price of $8.00 per share, net to the holder thereof in cash, without interest thereon and subject to any required tax withholding (the "Offer"). Each of Gaffney, Hayes and Vettel may be deemed to indirectly beneficially own shares beneficially owned by GHI and disclaim beneficial ownership of the reported securities except to the extent of their pecuniary interest therein.
- [F3]These shares were tendered by GHEP III into the Offer. Each of Gaffney, Hayes, Kumin, Taber and Vettel, together with GHEPIIIGP and GHPIII, may be deemed to indirectly beneficially own shares beneficially owned by GHEP III and disclaim beneficial ownership of the reported securities except to the extent of their pecuniary interest therein.
- [F4]These shares were tendered by GHEP IV into the Offer. Each of Gaffney, Hayes, Kumin, Taber and Vettel, together with GHEPIVGP and GHPIV, may be deemed to indirectly beneficially own shares beneficially owned by GHEP IV and disclaim beneficial ownership of the reported securities except to the extent of their pecuniary interest therein.
- [F5]GHI disposed of this warrant on a net exercise basis, tendering 112.68 shares issuable upon exercise into the Offer. Each of Gaffney, Hayes and Vettel may be deemed to indirectly beneficially own shares beneficially owned by GHI and disclaim beneficial ownership of the reported securities except to the extent of their pecuniary interest therein.
- [F6]GHEP III disposed of this warrant on a net exercise basis, tendering 25,282.68 shares issuable upon exercise into the Offer. Each of Gaffney, Hayes, Kumin, Taber and Vettel, together with GHEPIIIGP and GHPIII, may be deemed to indirectly beneficially own shares beneficially owned by GHEP III and disclaim beneficial ownership of the reported securities except to the extent of their pecuniary interest therein.
- [F7]GHEP IV disposed of this warrant on a net exercise basis, tendering 13,256.76 shares issuable upon exercise into the Offer. Each of Gaffney, Hayes, Kumin, Taber and Vettel, together with GHEPIVGP and GHPIV, may be deemed to indirectly beneficially own shares beneficially owned by GHEP IV and disclaim beneficial ownership of the reported securities except to the extent of their pecuniary interest therein.
Documents
Issuer
Vitacost.com, Inc.
CIK 0001401688
Entity typeoperating
IncorporatedDE
Related Parties
1- filerCIK 0001401688
Filing Metadata
- Form type
- 4
- Filed
- Aug 18, 8:00 PM ET
- Accepted
- Aug 19, 5:11 PM ET
- Size
- 28.4 KB