Perdue Robert David 4
4 · Trade Desk, Inc. · Filed Nov 2, 2018
Insider Transaction Report
Form 4
Perdue Robert David
DirectorChief Operating Officer
Transactions
- Conversion
Class A Common Stock
2018-11-01+903→ 132,996 total - Conversion
Class B Common Stock
2018-11-01−903→ 0 totalExercise: $0.00→ Class A Common Stock (903 underlying) - Sale
Class A Common Stock
2018-11-01$124.79/sh−903$112,685→ 132,093 total - Exercise/Conversion
Employee Stock Option (Right to Buy)
2018-11-01$0.82/sh−903$740→ 8,196 totalExercise: $0.82Exp: 2025-01-19→ Class B Common Stock (903 underlying) - Exercise/Conversion
Class B Common Stock
2018-11-01+903→ 903 totalExercise: $0.00→ Class A Common Stock (903 underlying)
Footnotes (3)
- [F1]The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
- [F2]The option was granted on January 20, 2015, the vesting commencement date ("VCD"). The option vests in equal increments on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- [F3]Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.