Ross Paul 4
4 · Trade Desk, Inc. · Filed Dec 5, 2019
Insider Transaction Report
Form 4
Ross Paul
Chief Financial Officer
Transactions
- Sale
Class A Common Stock
2019-12-03$234.19/sh−902$211,239→ 30,231 total - Exercise/Conversion
Employee Stock Option (Right to Buy)
2019-12-03−875→ 21,012 totalExercise: $48.00Exp: 2027-12-01→ Class A Common Stock (875 underlying) - Exercise/Conversion
Class A Common Stock
2019-12-03$30.15/sh+902$27,195→ 31,133 total - Exercise/Conversion
Class A Common Stock
2019-12-03$48.00/sh+875$42,000→ 31,106 total - Sale
Class A Common Stock
2019-12-03$234.19/sh−875$204,916→ 30,231 total - Exercise/Conversion
Class A Common Stock
2019-12-03$142.45/sh+365$51,994→ 30,596 total - Conversion
Class A Common Stock
2019-12-03+905→ 31,136 total - Sale
Class A Common Stock
2019-12-03$234.19/sh−905$211,942→ 30,231 total - Sale
Class A Common Stock
2019-12-04$239.86/sh−457$109,616→ 23,474 total - Sale
Class A Common Stock
2019-12-03$234.19/sh−365$85,479→ 30,231 total - Exercise/Conversion
Class B Common Stock
2019-12-03+905→ 905 totalExercise: $0.00→ Class A Common Stock (905 underlying) - Exercise/Conversion
Employee Stock Option (Right to Buy)
2019-12-03−902→ 10,828 totalExercise: $30.15Exp: 2026-12-22→ Class A Common Stock (902 underlying) - Sale
Class A Common Stock
2019-12-03$234.19/sh−6,300$1,475,397→ 23,931 total - Exercise/Conversion
Employee Stock Option (Right to Buy)
2019-12-03−905→ 946 totalExercise: $3.36Exp: 2025-12-08→ Class B Common Stock (905 underlying) - Conversion
Class B Common Stock
2019-12-03−905→ 0 totalExercise: $0.00→ Class A Common Stock (905 underlying) - Exercise/Conversion
Employee Stock Option (Right to Buy)
2019-12-03−365→ 13,155 totalExercise: $142.45Exp: 2028-12-01→ Class A Common Stock (365 underlying)
Footnotes (6)
- [F1]The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
- [F2]The option was granted on December 9, 2015. The Vesting Commencement Date ("VCD") is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- [F3]Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
- [F4]The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- [F5]The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- [F6]The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.