MediaAlpha, Inc.·4

Mar 25, 4:33 PM ET

Perine Robert 4

4 · MediaAlpha, Inc. · Filed Mar 25, 2021

Insider Transaction Report

Form 4
Period: 2021-03-23
Perine Robert
VICE PRESIDENT, PRODUCT
Transactions
  • Conversion

    Class A Common Stock

    2021-03-23+23,56331,220 total
  • Conversion

    Class B-1 Units of QL Holdings LLC and Class B Common Stock

    2021-03-2323,563111,119 total
    Class A Common Stock (23,563 underlying)
  • Sale

    Class A Common Stock

    2021-03-23$44.62/sh23,563$1,051,3817,657 total
Footnotes (4)
  • [F1]On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.
  • [F2]On March 23, 2021, Mr. Perine exchanged 23,563 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 23,563 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.
  • [F3]This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.
  • [F4]Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Perine's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months; provided, that with respect to Mr. Perine's most recent award agreement, 50% of the equity granted is currently vested, an additional 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 25% of the equity will vest ratably each month over the following 12 months.

Documents

1 file
  • 4
    doc4.xmlPrimary

    FORM 4 SUBMISSION