VOBEJDA SUSAN 4

Accession 0001209191-21-039071

CIK 0001671933other

View on SEC.gov Company Profile

Filed

Jun 7, 8:00 PM ET

Accepted

Jun 8, 9:22 PM ET

Size

57.8 KB

Accession

0001209191-21-039071

Insider Transaction Report

Form 4

Period: 2021-06-04

Trade Desk, Inc.TTD

VOBEJDA SUSAN

Chief Marketing Officer

Transactions

Sale
Class A Common Stock
2021-06-04$578.35/sh−1,494$864,055→ 24,011 total
Sale
Class A Common Stock
2021-06-04$581.18/sh−1,200$697,416→ 23,739 total
Sale
Class A Common Stock
2021-06-04$577.26/sh−1,333$769,488→ 23,798 total
Tax Payment
Class A Common Stock
2021-06-04$574.75/sh−1,476$848,331→ 22,263 total
Tax Payment
Class A Common Stock
2021-06-04$574.75/sh−518$297,721→ 18,820 total
Exercise/Conversion
Class A Common Stock
2021-06-04$263.34/sh+2,469$650,186→ 26,208 total
Sale
Class A Common Stock
2021-06-04$575.66/sh−2,215$1,275,087→ 26,786 total
Sale
Class A Common Stock
2021-06-04$578.49/sh−208$120,326→ 23,739 total
Sale
Class A Common Stock
2021-06-04$576.64/sh−1,655$954,339→ 25,131 total
Exercise/Conversion
Class A Common Stock
2021-06-04$142.45/sh+4,380$623,931→ 28,119 total
Sale
Class A Common Stock
2021-06-04$576.16/sh−2,856$1,645,513→ 25,263 total
Sale
Class A Common Stock
2021-06-04$577.19/sh−1,316$759,582→ 23,947 total
Sale
Class A Common Stock
2021-06-04$580.00/sh−272$157,760→ 23,739 total
Tax Payment
Class A Common Stock
2021-06-04$574.75/sh−530$304,618→ 18,290 total
Exercise/Conversion
Employee Stock Option (Right to Buy)
2021-06-04−2,428→ 4,857 total
Exercise: $300.01Exp: 2030-05-15→ Class A Common Stock (2,428 underlying)
Exercise/Conversion
Class A Common Stock
2021-06-04$48.00/sh+5,262$252,576→ 29,001 total
Tax Payment
Class A Common Stock
2021-06-04$574.75/sh−916$526,471→ 19,338 total
Disposition to Issuer
Class A Common Stock
2021-06-04−2,329→ 15,961 total
Disposition to Issuer
Class A Common Stock
2021-06-04−2,631→ 13,330 total
Sale
Class A Common Stock
2021-06-04$577.68/sh−703$406,109→ 25,505 total
Tax Payment
Class A Common Stock
2021-06-04$574.75/sh−2,009$1,154,673→ 20,254 total
Exercise/Conversion
Employee Stock Option (Right to Buy)
2021-06-04−4,380→ 2,205 total
Exercise: $142.45Exp: 2028-12-01→ Class A Common Stock (4,380 underlying)
Sale
Class A Common Stock
2021-06-04$578.50/sh−59$34,132→ 23,739 total
Sale
Class A Common Stock
2021-06-04$580.23/sh−1,228$712,522→ 24,939 total
Exercise/Conversion
Class A Common Stock
2021-06-04$300.01/sh+2,428$728,424→ 26,167 total
Disposition to Issuer
Class A Common Stock
2021-06-04−2,692→ 10,638 total
Exercise/Conversion
Employee Stock Option (Right to Buy)
2021-06-04−5,262→ 0 total
Exercise: $48.00Exp: 2027-12-01→ Class A Common Stock (5,262 underlying)
Exercise/Conversion
Employee Stock Option (Right to Buy)
2021-06-04−2,469→ 3,704 total
Exercise: $263.34Exp: 2029-12-01→ Class A Common Stock (2,469 underlying)

Footnotes (23)

[F1]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $575.01 to $576.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
[F10]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $581.00 to $581.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
[F11]The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of restricted stock units granted on November 1, 2017.
[F12]The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.
[F13]The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.
[F14]The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2019.
[F15]The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
[F16]The reported shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2018 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
[F17]The reported shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2019 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
[F18]The reported shares were represented by restricted stock awards previously granted to the Reporting Person on May 15, 2020 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
[F19]The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
[F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $576.01 to $577.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
[F20]The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
[F21]In connection with the Reporting Person's termination of employment with the Issuer, the remaining options were automatically cancelled for no consideration.
[F22]The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
[F23]The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
[F3]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.02 to $577.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
[F4]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $576.00 to $576.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
[F5]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.00 to $577.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
[F6]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $578.49 to $578.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
[F7]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.16 to $578.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
[F8]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $578.05 to $578.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
[F9]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $580.00 to $580.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Documents

1 file

4
doc4.xmlPrimary
FORM 4 SUBMISSION

Issuer

Trade Desk, Inc.

CIK 0001671933

→

Entity typeother

Related Parties

filerCIK 0001755875

Filing Metadata

Form type: 4
Filed: Jun 7, 8:00 PM ET
Accepted: Jun 8, 9:22 PM ET
Size: 57.8 KB

View on SEC.gov