|4Nov 21, 2:52 PM ET

InnoHold, LLC 4

4 · Purple Innovation, Inc. · Filed Nov 21, 2019

Insider Transaction Report

Form 4
Period: 2019-11-19
InnoHold, LLC
10% Owner
Transactions
  • Conversion

    Class B Common Stock

    2019-11-197,552,13631,558,701 total
    Class A Common Stock (7,552,136 underlying)
  • Sale

    Class A Common Stock

    2019-11-19$7.00/sh7,552,136$52,864,9520 total
  • Conversion

    Class A Common Stock

    2019-11-19+7,552,1367,552,136 total
Footnotes (3)
  • [F1]On November 19, 2019, InnoHold, LLC ("InnoHold"), converted 7,552,136 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 7,552,136 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended.
  • [F2]On November 19, 2019, in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 7,552,136 shares of Class A Common Stock for a price per share of $7.00. Such price per share does not reflect underwriter discounts or fees.
  • [F3]The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended.

Documents

1 file
  • 4
    ownership.xmlPrimary