Home/Filings/4/0001213900-19-026563
4//SEC Filing

Pearce Terry Vernon 4

Accession 0001213900-19-026563

CIK 0001643953other

Filed

Dec 18, 7:00 PM ET

Accepted

Dec 19, 4:02 PM ET

Size

11.3 KB

Accession

0001213900-19-026563

Insider Transaction Report

Form 4
Period: 2019-12-17
Pearce Terry Vernon
DirectorCo-Director of R&D10% Owner
Transactions
  • Conversion

    Class A Common Stock

    2019-12-17+1,500,0001,500,000 total(indirect: By LLC)
  • Sale

    Class A Common Stock

    2019-12-17$7.00/sh1,500,000$10,500,0000 total(indirect: By LLC)
  • Conversion

    Class B Common Stock

    2019-12-171,500,00030,058,701 total(indirect: By LLC)
    Class A Common Stock (1,500,000 underlying)
Footnotes (4)
  • [F1]On December 17, 2019, InnoHold, LLC ("InnoHold"), converted 1,500,000 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 1,500,000 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended. As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Tony M. Pearce or any other individuals.
  • [F2]On December 17, 2019, in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 1,500,000 shares of Class A Common Stock for a price per share of $7.00. Such price per share does not reflect underwriter discounts or fees.
  • [F3]The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended.
  • [F4]Includes shares of Class B Common Stock held directly by InnoHold, LLC ("InnoHold"). As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Tony M. Pearce or any other individuals.

Issuer

Purple Innovation, Inc.

CIK 0001643953

Entity typeother

Related Parties

1
  • filerCIK 0001731237

Filing Metadata

Form type
4
Filed
Dec 18, 7:00 PM ET
Accepted
Dec 19, 4:02 PM ET
Size
11.3 KB