HAYNOR ERIC SCOTT 4
4 · Purple Innovation, Inc. · Filed Apr 2, 2025
Insider Transaction Report
Form 4
HAYNOR ERIC SCOTT
Chief Operating Officer
Transactions
- Exercise/Conversion
Class A Common Stock
2025-03-31+21,101→ 213,034.55 total - Exercise/Conversion
Restricted Stock Units
2025-03-31−21,101→ 42,202 total→ Class A Common Stock (21,101 underlying)
Footnotes (2)
- [F1]Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
- [F2]Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.