HAYNOR ERIC SCOTT 4
4 · Purple Innovation, Inc. · Filed Jun 6, 2025
Insider Transaction Report
Form 4
HAYNOR ERIC SCOTT
Chief Operating Officer
Transactions
- Exercise/Conversion
Class A Common Stock
2025-06-06+12,572→ 225,606.55 total - Exercise/Conversion
Restricted Stock Units
2025-06-06−12,572→ 0 total→ Class A Common Stock (12,572 underlying) - Disposition to Issuer
Performance Stock Units
2025-06-06−70,043→ 0 total→ Class A Common Stock (0 underlying)
Footnotes (3)
- [F1]Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
- [F2]On June 6, 2022, the reporting person was granted 37,715 Restricted Stock Units. The Restricted Stock Units vest in three equal annual installments; one-third on June 6, 2023; one-third on June 6, 2024; and one-third on June 6, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
- [F3]On June 6, 2022, the Company granted Performance Stock Units that could vest on June 6, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.