Booking (BKNG) Director Robert J. Mylod Jr Sells 5,000 Shares

What Happened

• Robert J. Mylod Jr, a director of Booking Holdings Inc. (BKNG), sold 5,000 shares on July 29, 2026 at $200.00 per share, generating $1,000,000 in proceeds. The transaction is reported as an open-market or private sale (code S).

Key Details

• Transaction date and price: 2026-07-29 — 5,000 shares at $200.00 each.
• Total proceeds: $1,000,000.
• Filing date / timeliness: Report filed 2026-07-30 (timely relative to the reported transaction date).
• Shares owned after transaction: Not specified in the filing.
• Footnotes: (F1) Sale executed under a 10b5-1(c) trading plan adopted August 7, 2025. (F2) Reporting person is managing member of Annox Capital, LLC and may be deemed to beneficially own securities held by that entity; he disclaims such beneficial ownership except to the extent of any pecuniary interest.
• Accession number: 0001214607-26-000012 (form period: 2026-07-29).

Context

• The sale was executed under a pre-established 10b5-1 plan, which allows insiders to sell shares according to a predetermined schedule; such trades are often prearranged and do not by themselves indicate insider sentiment. This was a straightforward stock sale (not an option exercise, gift, or award).