Booking Holdings Director Robert J. Mylod Jr Sells 1,000 Shares

What Happened

• Robert J. Mylod Jr, a director of Booking Holdings Inc. (BKNG), sold 1,000 shares on August 5, 2026 at $206.70 per share, generating total proceeds of $206,700. The sale was reported on a Form 4 filed August 6, 2026.

Key Details

• Transaction date and price: 2026-08-05, sale of 1,000 shares at $206.70 each.
• Total value: $206,700.
• Shares owned after transaction: Not disclosed in the filing.
• Footnote: The sale was made under a pre-established 10b5-1 trading plan adopted August 7, 2025 (Footnote F1).
• Footnote: Mylod is the managing member of Annox Capital, LLC and may be deemed to beneficially own securities held by that entity; he disclaims such beneficial ownership except to the extent of any pecuniary interest (Footnote F2).
• Timeliness: Form 4 was filed the next day (Aug 6, 2026), which is timely under standard reporting rules.

Context

• The transaction was a sale (disposition) and was executed under a 10b5-1 plan, which typically means the trade was pre-planned and automated rather than an ad-hoc decision. Sales do not necessarily signal a change in view about the company; they can reflect routine portfolio or tax planning.