Booking Holdings (BKNG) Director Robert Mylod Sells 1,000 Shares

What Happened Robert J. Mylod Jr., a director of Booking Holdings, executed an open-market sale of 1,000 shares on 2026-09-01 at $200.00 per share, for proceeds of $200,000. This was a sale (not a purchase); sales are often routine and do not necessarily indicate a change in outlook.

Key Details

• Transaction date: 2026-09-01; Form 4 filed: 2026-09-02 (appears filed promptly the next day).
• Transaction type: Open-market sale (Code S). Quantity: 1,000 shares @ $200.00 each; aggregate value $200,000.
• Shares owned after transaction: Not specified in this filing.
• Footnotes: F1 — sale executed under a 10b5-1(c) trading plan adopted August 7, 2025. F2 — reporting person is managing member of Annox Capital, LLC and may be deemed to beneficially own securities held by Annox Capital, LLC but disclaims beneficial ownership except to the extent of any pecuniary interest.
• Filing timeliness: Transaction covered 9/1/2026 and was reported on 9/2/2026 (timely).

Context A 10b5-1 plan (noted in F1) is a pre-arranged trading program that allows insiders to sell shares according to a set plan; transactions under such plans are generally considered pre-scheduled rather than ad hoc signals about company prospects. The F2 note indicates the reported holdings/sale may involve an entity (Annox Capital, LLC) of which Mylod is managing member, with a disclaimer about beneficial ownership.