Mao Cecilia 4

What Happened
Cecilia Mao, Executive Vice President and Chief Product Officer at Equifax (EFX), purchased 2,400 shares of Equifax common stock in an open‑market transaction on February 18, 2026. The shares were acquired at $193.72 per share for a total transaction value of approximately $464,928. This was a purchase (insider buy), which investors often view as a more informative signal than routine sales.

Key Details

• Transaction date: 2026-02-18
• Transaction type/code: Open‑market purchase (P)
• Shares purchased: 2,400
• Price per share: $193.72
• Total value: ~$464,928
• Shares owned after transaction: Not stated in the provided filing data
• Footnotes of note:
  • F1: The filing notes that sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted 11/18/2025.
  • F2: References accrued dividend equivalent units reinvested in corresponding restricted stock units through the company’s last dividend payment date.
• Filing timeliness: No late‑filing indication provided in the supplied information.

Context
This Form 4 reports a direct open‑market purchase by a senior executive. Purchases by officers can signal confidence but do not prove intent—use alongside other data (company fundamentals, insider history). The footnote about a 10b5‑1 plan pertains to sales disclosed in the filing and indicates some sales were pre‑scheduled under an insider trading plan.