Ferree Deborah L 4

What Happened Deborah L. Ferree, Vice Chair, Chief Product Officer and Director of Designer Brands, was granted 8,221 dividend-equivalent rights tied to previously awarded restricted stock units (RSUs) on July 8, 2026. The filing reports the acquisition at $0.00 per unit (economic value recorded as $0 in the Form 4), because these rights are derivative awards that track and vest with the underlying RSUs rather than a cash purchase.

Key Details

• Transaction date: 2026-07-08; Form 4 filed: 2026-07-10 (appears timely).
• Grant: 8,221 dividend-equivalent rights; reported price: $0.00; reported value: $0 (derivative award).
• Shares owned after transaction: Not specified in the provided report.
• Footnote: The rights are dividend equivalents that accrue on earlier RSUs and become exercisable proportionately with those RSUs; each right equals the economic equivalent of one Class A common share.
• Filing type: Form 4 (insider report) — no sale or open-market purchase occurred.

Context Dividend-equivalent rights are commonly issued alongside RSUs to mirror dividends on unissued shares and vest according to the underlying RSU schedule. These awards are part of compensation and do not reflect an out-of-pocket purchase by the insider; they are not direct indicators of near-term buying or selling sentiment.