Rocky Brands (RCKY) Director Curtis Loveland Exercises Options, Sells Shares

What Happened
Curtis A. Loveland, Assistant Secretary and a director of Rocky Brands, exercised 3,000 stock options on July 30, 2026, paying $39.80 per share (cost = $119,400) and then sold those 3,000 shares in an open-market transaction at $49.62 per share for proceeds of $148,860. The filing also reports a June 5, 2026 gift of 1,000 shares (reported as a disposition by gift, $0 reported value for reporting purposes).

Key Details

• Transactions dates: June 5, 2026 (gift of 1,000 shares); July 30, 2026 (option exercise and sale of 3,000 shares). Filing date: August 3, 2026.
• Exercise: 3,000 shares acquired at $39.80 each (total cost $119,400).
• Sale: 3,000 shares sold at $49.62 each (total proceeds $148,860).
• Gift: 1,000 shares disposed by gift on June 5, 2026 (report shows $0 reporting price).
• Footnote: Options vesting schedule noted — 25% vested on each of March 31, June 30, September 30 and December 31, 2022 (F1).
• Shares owned after the transactions: not specified in the provided filing data.
• Timeliness: The July 30 transactions were filed on Aug 3, 2026 (appears within the two-business-day reporting window). The June 5 gift was reported in this Aug 3 filing and appears to have been reported late relative to the two-business-day Form 4 rule.

Context

• This was effectively a cash exercise followed by an immediate sale (a common pattern often called a cashless or simultaneous sell-after-exercise): Loveland paid the option strike to acquire shares, then sold the acquired shares in the open market.
• Gifts are transfers for personal reasons (tax/planning/charitable) and do not necessarily signal the insider’s view on the company’s stock.
• The filing is factual reporting of the transactions and does not indicate motivation.