Rocky Brands (RCKY) Director Courtney Haning Sells 3,000, Exercises Options

What Happened
Courtney Haning, a director of Rocky Brands, sold 3,000 shares in an open-market transaction on July 30, 2026, for total proceeds of about $147,180 (weighted avg $49.06). On July 31, 2026, Haning also exercised 3,000 stock options with an exercise price of $39.80 (acquisition cost $119,400). The same filing reports a contemporaneous disposition of 3,000 derivative shares at $0.00.

Key Details

• Transactions reported: 7/30/2026 — open-market sale of 3,000 shares @ weighted avg $49.06 for $147,180 (prices ranged $49.00–$49.35). (Footnote F1)
• 7/31/2026 — exercised 3,000 options @ $39.80 = $119,400 (acquisition). Also shows disposition of 3,000 derivative shares @ $0.00 on 7/31/2026.
• Footnote F1: sale price is a weighted average; per-range $49.00–$49.35.
• Footnote F2: the options vested in four 25% tranches during 2022 (Mar/Jun/Sep/Dec 2022).
• Filing date: Form 4 filed Aug 3, 2026, covering transactions through Jul 31 — appears to be within the SEC’s two-business-day reporting window (timely).
• Shares owned after these transactions are not specified in the summary data provided in this brief.

Context

• The July 31 entries indicate an option exercise. The zero-dollar disposition line commonly reflects shares surrendered or withheld to satisfy exercise costs or tax-withholding obligations (the filing records both the exercise/acquisition and a separate derivative disposition).
• Sales are often routine or for liquidity; exercises convert options into shares (sometimes immediately sold or withheld). This report contains both a sale and an exercise on consecutive days; the filing itself is factual and does not state the insider’s motivation.