Rocky Brands (RCKY) Director Jordan William L Exercises Options and Sells Shares

What Happened Jordan William L, a director of Rocky Brands, exercised stock options to acquire 3,000 shares on July 31, 2026 at $39.80 per share (total exercise cost $119,400). The same day he sold 2,011 shares in an open-market transaction for a weighted average price of $48.48, generating proceeds of $97,493. The filing also reports a separate derivative conversion/disposition of 3,000 shares with $0 cash consideration.

Key Details

• Transaction date: 2026-07-31.
• Option exercise: 3,000 shares at $39.80 (total $119,400). (Transaction code M = option exercise/conversion.)
• Open-market sale: 2,011 shares at weighted avg $48.48; proceeds $97,493. (Transaction code S = sale.)
• Reported derivative disposition: 3,000 shares at $0.00 (listed as a disposal in the filing).
• Sale price range (per footnote): $48.36–$48.65; weighted average used in the filing.
• Vesting note (footnote): the options vested 25% on each of 3/31/22, 6/30/22, 9/30/22 and 12/31/22.
• Shares owned after the transactions: not specified in the provided excerpt—see the full Form 4 for total beneficial ownership.
• Filing timeliness: Form 4 was filed 2026-08-03 for transactions dated 2026-07-31 — the filing appears timely (within required business-day window).

Context

• The record shows an option exercise followed by an immediate partial sale of the resulting shares (2,011 of the 3,000 acquired). Such same-day sales are commonly used to cover exercise costs or tax obligations, but the filing itself does not state the reason.
• Transaction codes: M = exercise/conversion of derivative; S = sale.
• For full details (exact ownership after the trades and any transfers related to the $0 derivative disposition), consult the complete Form 4 filing (Accession: 0001225208-26-006896).