Rocky Brands (RCKY) Director Robyn R. Hahn Sells 3,000 Shares

What Happened Robyn R. Hahn, a director of Rocky Brands, exercised stock options to acquire 3,000 shares on July 31, 2026, at an exercise price of $39.80 per share (total cost $119,400). The underlying option/derivative was converted on that date. She subsequently sold 3,000 shares in an open-market transaction on August 4, 2026, for a weighted average price of $50.97 per share, generating gross proceeds of $152,910. The exercise cost ($119,400) vs. sale proceeds ($152,910) implies roughly $33,510 in proceeds before taxes and fees.

Key Details

• Transactions:
  • 2026-07-31: Exercised options to acquire 3,000 shares at $39.80 (Code M) — Acquired for $119,400.
  • 2026-07-31: Conversion/disposition of the derivative instrument for 3,000 shares at $0.00 (reflects the option conversion).
  • 2026-08-04: Sold 3,000 shares in open market at weighted average $50.97 (Code S) — Proceeds $152,910.
• Sale price range: $50.87 to $51.46 (weighted average reported; F1).
• Vesting note: Options vested 25% on each of March 31, June 30, Sept 30 and Dec 31, 2022 (F2).
• Shares owned after the transactions: Not stated in this Form 4 filing.
• Filing timeliness: Reported on Aug 4, 2026; transactions fall within the Form 4 two-business-day reporting window (timely).

Context This was an option exercise followed by an open-market sale of the resulting shares (not a gift or 10b5-1 plan disclosed here). The exercise (acquiring shares by paying the strike) and the later sale are common ways insiders realize gains from vested options; the filing shows the derivative ceased upon conversion and the shares were sold a few days later. No additional insider holdings or motivations are stated in the filing.